I run a rather large ecommerce site. I’m contemplating using a company such as ChannelAdvisor to publish my products on Amazon, eBay, Walmart, etc.
I’ve always held to the belief that my product descriptions need to be unique to stand out from my competitors that just copy and paste the manufacturer’s description onto their product pages.
By adding new sales channels, I fear I will shoot myself in the foot by losing the uniqueness I work so hard to create.
Anyone have any thoughts on this?