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Common issues for new e-commerce businesses?

Im relatively new to e-commerce and in the stages of finding a winning product.

As a thought experiment and to get a better understanding of the challenges I will face, I thought this could be a place for veteran business owners to share hurdles they faced (or are facing now) when growing an e-commerce business?

No specific category in mind, it could the the folly of going all in on a "winning product", the hurdles of customer acquisition and conversion, or anything else that comes to mind!

submitted by /u/LifeReaction2684
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