How to sell a product before it’s fully developed

So I just started my first business recently and my first few products have just been merch using designs I made in photoshop and illustrator. I am currently working on a drinking card game (with prompts on the cards) and I have enough made that I'm ready to create content with it but they are all just on flash cards (and a google doc). The actual box and card design isn't made yet. I don't want to wait to until that is finished to build an audience but I also don't want to create this content, hopefully get potential customers, and not have anywhere for them to purchase. How do I create a pre-purchase order or something like that?

submitted by /u/NeverHadACowboyHat
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