how to sell a good product on struggling ecom website

We currently sell on eBay and e-commerce, eBay we are super profitable and e-commerce we can barely turn a profit. What are we doing wrong?

Example e-commerce product

Example eBay product

We also would love to work with travel agencies and cold emailed a ton but not even one responded to us. This seems like a win win for travel agencies, just looking for some general advice on what is causing us so much trouble and how we can adjust. We have been on eBay forever but new to the e-commerce game. Thanks everyone

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