Since inflation has hit all of Europe and the USA, I was wondering what the effects on the e-commerce industry will be. In Germany inflation is at about 8% and rising, due to numerous factors (bad financial planning, Ukraine crisis, Corona etc…). Statistics already show that people are saving up money and purchase less goods. I just read today that in the US the fear of an upcoming recession is growing and inflation is one of the most important topics right now.
So, how will this effect the e-commerce business? Above all, how will it effect starting an e-commerce business?
What is your opinion on the topic?