Do meta suck, or I’m using it wrong?

I sell personalized T-shirts, and I'm performing the first marketing tests for my site. After 3 days expending 5€ per day on Meta, I got:

  • 3000 impressions
  • 36 clicks

While on only 3 hours running google ads I get:

  • ? Impressions
  • 30 clicks

The only segmentation I've done on facebook is "People from 20 to 58 yo from Spain". But even if I narrow it down, in the end is people who are not actively looking for the product right? What's the value on that? Is just me beign a noob, or it sucks so bad?

submitted by /u/Zeioth
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