Curious how e-commerce brands selling durable products (books, apparel, electronics) think about bucketing products that get returned.
From what I've seen, it usually falls into three buckets
- B2C sale – sell open box items or repackage; costly to inspect, repackage, and ship
- B2B sale – sell to a liquidator who will take a lot of the inventory at once and resell, could damage brand reputation
- Salvage/Donation – easy, total loss on the product
The key factor for determining which bucket a return belongs to is the condition of the item.
How do you deal with returned products? What are your criteria outside of condition, if any?