True Rivalry competes in a highly competitive market using advertising methods that don't cost a thing.
Sports apparel is a one of the fastest growing verticals in ecommerce. Sports themed t-shirts, hats, and hoodies are popping up in online stores everywhere. True Rivalry is a successful sports apparel company that sells their goods through their Shopify store. They have steady sales, they've had a few of their products go viral, and they've garnered a whole bunch of local and national press – all without spending money on advertising.
Jason Portnoy, founder of True Rivalry, gives five effective advertising strategies that won't cost you any money: