Ideal revenue per employee HC

I know this is a loaded question and depends on many factors – margin, supply chain, whether or not you’re custom designing products vs drop shipping etc.

But in general for a D2C e-commerce brand manufacturing their own product (not drop shipping) what’s the ideal revenue per employee?

I listened to a podcast once with the CEO of Ridge wallets and he said $1.5-$2 million which I cannot fathom. Apparently amazon is $225k per employee. Thoughts?

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