Question for all the CRO geeks out there: I'm dabbling in G-Optimize for the first time and had a lot of fun with our first few experiments. But, the KPI seems to be conversion rate. I live and die by conversion value.
Basically, I'd like to know which "winner" in a split test provides the most conversion value, not the highest rate of conversions…. optimizing for the best shoppers, not the most shoppers, in other words.
Is there a way to do this in G-Opt? Or is there an alternative platform I can use?