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Should you have one product or multiple products?

I have a few questions, so if you guys know the answer to one or any of them, it would be much appreciated!

1) Should you have one product or multiple products? It seems like if you have multiple products, they need to all be related somehow or you should make multiple websites?

2) What should your gross margin be? And how much do you guys spend on advertising as % of revenue? Gross margin = sales price – price you bought your product – shipping cost / sales price but please correct me if I'm wrong 🙂

3) What's your take on selling electronics? I like that the AOV is high but I also can see customers asking a lotttt of questions and there being technical issues etc., so potentially high % returns, and depending on the product, potential legal issues if someone hurts themselves. What do you guys think? TIL!!

submitted by /u/Pretzelman1234
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