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Why isn’t anybody actually shopping on my website?

I opened my ecommerce store on August 15th and the only sales that I have had have been family and friends. I am trying not to worry as it hasn't been very long but I am starting to get anxious! I have decent traffic from Google Ads but almost nobody is adding products to their cart and when they are they aren't purchasing. Can anyone take a look and see if there are any obvious UX flow issues or anything that makes the site look scammy that is causing problems? I would really appreciate any insight that anyone can give to help me with this. Thank you in advance!

https://transparentbeautycompany.com/

submitted by /u/just_as_i_suspected
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