For google video ads, I have set cpm as INR 26. But 2900 impressions costed me INR 136 for youtube skippable ads. Can somebody explain ? Can somebody also tell me how does google ad charge for cpv for a cpm campaign?

I have just started youtube ads, but my initial bid was very low. Because I was getting very less impressions, I increased CPM step by step and when I started getting impressions- I stopped and kept my ad running. Now it is 2 days, and I am getting 2900 impressions and a cost of INR 136. I don't know why is that happening. I have a feeling that my bid for cpm is low and youtube is showing impressions at higher cost. But can youtube charge me without me setting the bid it is charging.
Also tell me how google ads calculates cpv for cpm campaign ?

submitted by /u/paranoid_marketer
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