Website review – Need help on what to improve?

I run an online store and I'm looking to get some reviews. Not sure what else to improve, want the store to be 100% optimised before I go ahead with paid promotions etc.

I try to change products on the main page every 2-3 weeks depending on the occasion and season. I run a promotion every month or so (Could be free ship or 10% off). Recently been experimenting with the photos thats why it might be inconsistent background.

Appreciate any feedback.

submitted by /u/jatert1
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