Hi all, so I have created my own e-commerce business where I focus on selling merchandise for social media influencers, content creators, artists, general creatives, etc. to start off, I've designed a collection of merchandise to gain exposure for the brand. I've experimented with ads and I feel like I'm throwing money down the toilet. I've got ZERO sales other than friends and personal people I know. Any advice, books, etc. on just getting started from nothing?