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Roadmap for Marketing?

Hi, I have started my e-commerce store for T-shirts. We create the designs and sell it POD. I have been able to generate a few sales through friends and family but I don't know where to go from here. I tried running FB and Insta ads but though I did have quite some traffic, nobody converted into a customer. I was wondering what all I should know, learn and test out, before running my next ads campaign/any other strategy you'd be kind enough to recommend. I don't have a lot of budget so I need the best bang for my buck.

submitted by /u/vexedbox
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