I am starting a new store. I plan to have a few clothing options that fit my niche (outdoor store niche).
How to know when a female model or a male model would best suit the item of clothing you are choosing?
Are men more inclined to buy products that use a male model and women more inclined to buy products using a female model? Or is it vice versa? Does it even matter? Should I offer pictures of both male and female models?