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Male vs Female Model?

I am starting a new store. I plan to have a few clothing options that fit my niche (outdoor store niche).

How to know when a female model or a male model would best suit the item of clothing you are choosing?

Are men more inclined to buy products that use a male model and women more inclined to buy products using a female model? Or is it vice versa? Does it even matter? Should I offer pictures of both male and female models?

submitted by /u/Butcher_Pete2
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