What does your follow up sequence look like?

Recently I’ve been studying Frank Kern’s stuff. Specifically his “Rainmaker” certification which is all about creating more revenue with a multi step follow up campaign.

I’ve applied this to my fitness coaching business pretty well, but in the course, Frank mentions how much opportunity there is in E comm.

Giant brands like Vuiori never following up with their list, no abandon cart sequences, etc.

So I was curious if this was something he found in just a few outliers or if it was really that common. Would love to hear about your businesses.

How much follow up do you have in your pipelines? Is it something you prioritize? and if not, why not?

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