I am doubling down and going all in. I have been in e-commerce since the first of the year (almost a year). I have seen some small successes with a product of mine that I was selling in the summer. I think it could be a real hit with the right marketing this Christmas, so I am going all in with a TikTok influencer for the whole month of Dec. Please help me by listing some things that need to get done before they start posting! Once the customer is on my website I want it to be as close to a sure thing as possible they will buy.
TLDR: I need help making sure I have everything done before (hopefully) driving traffic to my website. Like website features, email setup, etc.