Introductory advertising budget for apparel

I’m launching an apparel line designed to sell high quality basics like tshirts and hoodies targeting gym goers, primarily bodybuilders and weightlifters with understated branding and designs and a few concept pieces. I’ve got a supplier that can make these pieces on demand, and I have samples done.

I’m shoestringing this here because I consider my tastes pretty eclectic and I’m not sure if they’d be popular. What would you recommend for an adverting budget to get the ball rolling? I’m targeting Instagram and Facebook initially. Anyone else bootstrap apparel?

Here are the three pieces I’m starting with.

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