What can I do better?

I have a 925 silver jewelry store. The products are really good quality, highest grade CZ stones (saying this because I actually ordered what I’m selling). At the current momemt I’m using dropshipping model to gather some cashflow and then move on to ordering in bulk and using 3PL.

Current shipping time is 7-11 days (I think it’s not bad for dropshipping). I’m charging 4.95 for shipping. I had over 400 visits to my website with 6 sessions reached to checkout. Used FB ads for advertising. Tried various discounts (30% discount, buy 1 get 1 free, buy 1 get 2 free).

What do you think I could do better with my store? Perhaps the design looks like crap (currently the only idea I have). Store is

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