need some advice or constructive criticism please

me and my bf just opened a new store where we sell incense burners, air diffusers and other things like that. we are pretty new with selling online so we really need some advice on what we can do better.

the site is:

we also created a facebook page and paid the adv, but we only have ppl from india who visit our store. how is that possibile? we did the same thing with ig and our post exploded with 200 likes in like 5 minutes but to me it seems bots account. its that normal? i dont get it

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