Qualities of a good and professional website

➡️. Well Designed and Functional Your site reflects your company, your products, your services, and ultimately your brand. So it’s important to be visually appealing, polished, and professional. Allow white space, uncluttered layouts with quality photographs and graphics look, and let your message shine through. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.

➡️. Easy to Use Site visitors are always in a hurry. Don’t make them work for the information. User Experience plays a key role in helping visitors use, understand, and stay on your website. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

➡️. Optimized for Mobile Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down and you just don’t know what your next visit will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.

➡️. Fresh, Quality Content Be succinct, interesting, and new. Use language that makes sense to your audience—avoid jargon, corporate speak, and acronyms. Explain your “Why.” Visitors have short attention spans: spell correctly, be accurate, be relevant, and update regularly. Blogs and social media updates are great ways to add fresh content, which keeps visitors returning and helps SEO strategy. Yes, keeping things fresh requires a bit of investment. No, you can’t do without it.

➡️. Readily accessible contact and location Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media, and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.

➡️. Clear calls to action If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.

If you have any question or looking for help on how to make your website looks more attractive and professional, Feel free to send me a message I'll be happy to discuss the possibilities.

submitted by /u/propelius_5
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