how to use affiliate marketing?

So I have a group with a small following that I wanted to start trying to monetize.. I've never tried affiliate marketing before and had some questions. Where does one get the unique links for a specific product or service? Do you reach out to the company and request it directly? Once you get an affiliate link or unique promo code, how do you know the company is being honest with you in regards to how many transactions were completed with your link/code?

submitted by /u/Zoogtar
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