I have a product, how to decide how best to brand it? A/B test ads?

I have a new product that I created but I’m having trouble deciding how to angle it branding wise. Idk if I should go super premium/luxury, or a bit more casual/humorous. How do you make these decisions informed?

Is the only way to test ads? But then again a single ad isn’t your “brand” and coming up with the name, logo, and building the site kind of depends on the angle I’m going with. Luxury vs casual.

It is a small physical product for drummers.

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