So I run an apparel brand that has done reasonably well and we are starting to get small stores asking us about selling wholesale to them. I have no experience in wholesale and am not exactly sure what I need to do. I know I can Google it but I'd love advice from people who have been there done that, instead of a million list-icles.
Here's my thought process so far:
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Pricing – I'm thinking cost plus 20% plus shipping is what I'd charge. Am I way off base here? My gross margins are between 60-35% depending on item currently. We've had to raise prices the last year to keep those margins.
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I usually do DTG but I'd rather screenprint these orders for better quality. I have a reliable screen printer already that we do work with. It would also help to lower costs potentially. Do I need to brand these items with a neck print and hang tags? Hang tags at a minimum I would guess?
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Wholesale agreements. I imagine it would be a good idea to get the customer to sign one of these? I'm sure I can Google example agreements, but is there anything that absolute has to go in one of these? Or something unique to apparel that should be in there?
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Taking wholesale orders. Eventually if we have enough traction id add it to the website but for now I'll just handle that manually.
Thanks!
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