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What change to your e-commerce setup had the highest impact on your revenue?

I worked with a client that was very careful with its brand and didn't want to do ads. They managed to grow quite a lot during the first 12 months of starting their company. At that point, they decided that they would try ads as an experiment. They started in one market and ran top-funnel awareness ads coupled with retargeting ads on FB. The results were insane. Over four months, they had 4x'd their monthly revenue in the market they were running ads in, with a ROAS of +10.

I have contemplated if they could have done the same thing if they hadn't been so brand aware early on, but it was nevertheless an incredible impact.

What things have you done that had an amazing impact on your business?

submitted by /u/sebrindom
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