Categories
Uncategorized

Need someone to build your Shopify store? I can help you

Hello everyone, I am a young web developer who is also into e-commerce. I have experience building Shopify stores for myself and for others. If you are looking for someone to build your Shopify store, I would love to help you out for a faire price. Please PM if you are interested, for more information or to see webshops I have built in the past.

submitted by /u/stevenvdh
[link] [comments]

Categories
Uncategorized

The Best Free Stock Photo Websites For Finding Creative Images in 2021

Tired of cheesy stock photos of people high-fiving and laughing into their salads? Find the best stock images for your brand with these top 23 sites.

More

Categories
Uncategorized

Conversion rates by industry and channel?

I am working on a friend’s clothing store and another’s gym sites. In digging into their analytics, I started to wonder what industry standard conversion rates were broken out by channel. I haven’t been able to find anything current and with good citations from where the data came from.

Does anyone know if there is a site with current conversion rates broken out by industry and channel?

If not I’m happy to build a Google form to crowdsource this as a community tool. Before I went off and built something figured it was worth asking first.

Thank you!

submitted by /u/emilepetrone
[link] [comments]

Categories
Uncategorized

Marketplace website tips?

Hey!

Recently I created a handcrafted marketplace. Similar to Etsy, but fewer fees and no wholesale/bulk items.
We've been getting activity on the website but no new accounts.

Was hoping I could get some tips on how to improve our website!

https://www.yenza.market

Thanks!

submitted by /u/cyntergi
[link] [comments]

Categories
Uncategorized

Time to Shine: How to Create a Press Kit That Gets Publicity in 2021

A press kit is a page on your website that contains resources and information for reporters and publishers. Check out these ecommerce press kit examples, and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space.

More

Categories
Uncategorized

Email Conversion Guide, Part 3: Retargeting

Retargeting with email can encompass several tactics. All include a follow-up email to a previous message or action. Retargeting can produce among the highest conversions from email.

This is the final installment of my three-part email conversion guide, following  “Part 1: Database Cleanup” and “Part 2: Creating the Template.” In this post, I’ll explore how brands can drive conversions from email retargeting.

Conversion Funnel

Email marketing funnels guide consumers from exposure to purchase. Done correctly, a conversion funnel weeds out unlikely prospects and focuses on those who have demonstrated interest.

Illustration of an email funnel: email deployment, opens, clicks, site visit, buy.

An email conversion funnel focuses on recipients who have demonstrated interest via opens, clicks, and site visits.

Consumers drop out at each point in the email conversion funnel, however. Recapture them with creative retargeting and messaging based on opens, clicks, and site visits.

1. For those who don’t open, create more attention-grabbing subject lines:

  • Speak in layman’s terms. Avoid industry jargon and detailed specifications that mean little to consumers. Consider, for example, the subject lines below from Samsung and Apple. Apple’s are much more engaging.

Samsung: 7,500 mAh battery
Apple: Up to 10+ hours of battery life

Samsung: 2000×1200 resolution IPS display
Apple: Amazing retina display

Samsung: 8-megapixel front-facing camera
Apple: Front-facing camera to FaceTime with your friends and family

Samsung: IP68 Certified
Apple: Stronger than ever so you don’t have to worry about drops or spills

  • Test different sending times. Try drastic deployment changes, such as Saturday at 4:00 p.m. versus Tuesday at 11:00 a.m.

2. For those who open but don’t click, try to understand why. Possible reasons include (i) the subject line does not represent the body text, (ii) poor formatting, not mobile responsive, or no obvious call to action, and (iii) missing or incorrect links.

  • Test major changes in the body copy, the offer, or overall merchandising.
  • Analyze where the clicks are happening in your email. An email heat map can show the hot spots as well as the areas that need improvement.

3. For those who click but don’t convert, create triggered emails to target visitors who abandon browses and shopping carts.

  • Abandon browses. After a visitor leaves your site, send an email highlighting the benefits of the products viewed.
  • Abandon carts. The traditional abandon cart email remains a strong converter. For the best performance, deploy these emails closely after the abandonment and then a few additional reminders in hours and days afterward.

In my experience, triggered emails are vital to re-engaging visitors who may have left a site unintentionally or remain in the research phase. Moreover, many consumers will not recall the sites they’ve visited.

Social Media

Finally, while it’s a powerful retargeting tool, email can be even more effective when combined with retargeting on Facebook and other social media. The more times a shopper sees your brand and message, the more likely she will complete a purchase.

Categories
Uncategorized

B2b saas landing page workflow help: after landing page offer (Subscribe now) is it ok to ask for credit card payment, then once payment received, email login info to complete profile and other steps?

I have a b2b saas company. Landing page makes an offer " Subscribe now and get 10 free customized business cards". If button clicked, I ask for shipping address and payment method (for 1 month subscription), once payment made, the login info is emailed. The customer can then login, design their business card and submit the order. What are your thoughts on this workflow? Can it be done better?

submitted by /u/slowpokesardine
[link] [comments]

Categories
Uncategorized

Opening an e-store while studying at Uni.

Hey folks! It's been a long time I haven't visited Reddit, yet now I desperately need help!

To give you some background: I'm doing my Bachelor majoring in Marketing. The 2 degree of mine is Modern Business Management. Studying in another country (Spain) gave me hard time, tbh. The pandemic caught me off guard, I had no finance in reserve. I used to work as a barista in a local coffee shop. So, when the pandemic burst, I was kindly asked to take all my docs and they just made me redundant because of all cafes, coffee shops closing for the lockdown. As you know, Spain was taking after Italy and losing your home was dangerous and scary. Yet, pls remember that I was totally broke, I need to find an online job and all my days I was spending, having online lectures, which adjusting to was really tough, and searching for some positions online.

The pandemic has taught me 2 important lessons:

-always have money in the budget, always leave something against a rainy day!

-it's better to be self-employed than having a fear that one day your income may disappear all of the sudden due to some unclear circumstances or just because of your boss' will.

Thus, I was wondering if it is possible to open an e-store without any significant experience. My idea is to have my own e-store with various phone accessories and cases for really unpopular phone models. I've discovered that I need to have the Resell License, insurance, and business entities as regards necessary documents. Is it all or are there any other docs I need to prepare?

The other thing to consider is finding a good reliable supplier, I've chosen www.yorkn.com in terms of phone accessories and alibaba.com as the phone cases supplier (mainly because I've found there more cases for unpopular phone models than on amazon).

One more issue bothering me is dropshipping/shipping. That's the question I can't find answers to anywhere, tbh. Is it okay to send everything by some famous services(like DHL, InPost, and others)? Or if you can provide any relevant info regarding this issue, I'll be really grateful.

So, that's kinda all that bothers me…

I would appreciate every suggestion and advice. Perhaps, I may seem too ambitious and arrogant, yet I'm just striving to become financially stable and independent.

Thanks in advance for reading up to this point and good luck to everyone!

submitted by /u/hwrell
[link] [comments]

Categories
Uncategorized

How to Crowdfund with WordPress

Get more from crowdfunding; build it on your own WordPress site! Keep more money, customize it however you want, & connect with donors directly. Here’s how.

The post How to Crowdfund with WordPress appeared first on WooCommerce.

Categories
Uncategorized

Amazon is opening a London hair salon to test AR and other retail technologies

Amazon announced this morning it's opening Amazon Salon, the retailer's first hair salon and a place where Amazon aims to test new technologies with the general public. The salon will occupy over 1,500 sq. ft on Brushfield Street in London’s Spitalfields, where Amazon says it will initially be trialing the use of augmented reality (AR) and “point-and-learn” technology — the latter being a system that allow customers to point to products on a display shelf in order to learn more through videos and other content that then appears on a display screen.

To then order the products, the customers will scan the QR code on the shelf, which takes them to the Amazon.co.uk shopping page for the item where they can add it to their cart and check out.

Image Credits: Amazon

The salon's AR technology, meanwhile, will be used to allow customers to experiment by virtually trying on different hair colors before making a commitment to a new shade.

Amazon has already entered the convenience store market, grocery business and other physical retail, where it's innovating with new technologies like cashierless checkout, smart grocery carts, and biometric systems. But it's not clear that Amazon actually has ambitions to be in the salon business itself. Instead, it seems the salon will largely serve as a testing ground for new technologies that Amazon will likely want to sell to other retail clients in the future, or perhaps implement in its own stores. And in the case of AR, Amazon may want to gather data on customers' experiences it can use on its own shopping site, too.

Hinting that its goals are not about the salon business itself, Amazon today describes the salon as an “experiential venue where we showcase new products and technology,” and notes that it has no other plans to open more salons at this time.

The company has also recruited an existing salon owner, Elena Lavagni of Neville Hair & Beauty Salon, to help with this project, instead of hiring a new staff to run it long-term. Lavagni and her team have previously provided hairdressing services for other events, like Paris Fashion Week and the Cannes Film Festival.

Image Credits: Amazon

Amazon has not detailed what sort of data it will collect from customers who use the salon, but it's clearly there to learn about how new retail technologies would work in a real-world environment. But the fact that Amazon is capturing customer images for its hair color virtual try-on should raise questions about what it plans to do with the data it collects from the new salon. Will it only be used to learn about the specific technology being tested, or will it be put to other uses, too?

As many recall, Amazon has a complicated history with its use of technologies like facial recognition and biometrics, having sold biometric facial recognition services to law enforcement in the U.S., while its facial recognition technology was the subject of a data privacy lawsuit. And its Ring camera company continues to work in partnership with police. Customers should be told if they're participating in an Amazon research project, not just having fun with new tech products.

Like other Amazon physical stores, the salon will first be open to Amazon employees only before offering bookings to the wider public in the weeks to come.