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[Help] We have a great product. People love it. We’re struggling to sell it online…

Hey Reddit – We need help selling our product: performance fabric dress shirts

[Sparknotes Version of Our Story]

– We made an amazing product: https://summerfridayclothing.com/collections/solid-white

– We went above and beyond to make the product with high-quality products (COGS: $45/shirt. This is nearly double the industry standard… we didn't cut corners, worked with top factories who treat their employees well, used top quality materials)

– We made 2,000 shirts. Sold 1,000 with amazing reviews/ feedback.

– COVID hits, we can't sell a single shirt online.

– We have 1,000 shirts in inventory. This inventory is preventing us from growing. We need to liquidate it. So we've priced it at our breakeven cost of $45/shirt. It's still not selling… so I'm here for some help to figure out what we're doing wrong + what we should be doing better.

[Website] www.summerfridayclothing.com

[Dress Shirt Economics] COGS $45/shirt. MSRP: $125. Wholesale price for retailers: $65

[What makes our product different] Athletic fabric. Soft, stretchy, comfortable dress shirts.

[What we need help with] How to sell these 1,000 shirts as quickly as possible.

Really appreciate any/all feedback and guidance. Thanks!!!

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Do u dropship products to your influencers

Wether its POD and takes 2 weeks to get to them or a supplier that dosen't have ur brand name on the shipping label? Does it matter

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How to do I generate SKUs?????

Ok so – awesome for me – I just got my first wholesale order. They are asking me to provide SKUs for my shirts. How do I do this? 1 shirt style, 5 sizes is all I need. THANKS!

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Vinted launches in Italy

Secondhand fashion marketplace Vinted has launched in Italy. This is the 13th market where the online platform from Lithuania has opened its digital doors.

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Holiday Marketing for Service-Based Businesses

Don’t let retailers have all the fun! See 5 proven tactics that can give any service-based business a holiday sales boost. Plus: inspiration to get started!

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When to Apply Google Ads Recommendations (or Not)

The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components, such as:

  • Keywords,
  • Ad copy,
  • Budgets,
  • Bidding.

Google’s recommendations do not always align with advertisers’ goals in my experience. The recommendations do not guarantee a performance improvement.

The first item to notice in the recommendations tab is “Your optimization score.” It’s Google’s estimate of the account’s potential. The higher the score, the better.

Screenshot of the "Your optimization score" text on Google

“Your optimization score” is Google’s estimate of the account’s potential. The higher the score, the better.

The optimization score will increase when a recommendation is implemented. For example, the score will go up when the unused budget from one campaign is moved to another with a limited amount. Again, a higher score does not ensure better performance.

Google offers nearly 100 types of recommendations. I won’t cover all of them here. Instead, I’ll address those with the most impact.

Ads and extensions

Google’s most common recommendation is to create responsive search ads in every ad group.

Screenshot of text on Google: Add responsive search ads.

Adding responsive search ads is Google’s most common recommendation.

RSAs are Google’s newest text ad version. They are a continuation of Google’s effort to automate ad tasks. Advertisers submit up to 15 headlines and four description lines. Google will then rotate to determine which combinations produce the highest click-through rate. Advertisers can apply, edit, or ignore those suggestions.

Nonetheless, advertisers should include at least one RSA in every ad group, regardless of Google’s recommendation. RSAs likely show in ad inventory that regular text ads do not.

Google’s other ad copy recommendations involve extensions and testing. Google will recommend extension options, such as sitelinks, if a campaign has none. All campaigns should include every relevant extension.

As for testing, Google will review ads with identical messages across the account (i.e., “free shipping”) and recommend a test for alternative copy or ads.

Automated Campaigns

Google has been pushing Smart campaigns — Display and Shopping. But only experienced advertisers should test them, in my view, at least on a broad scale. Smart campaigns assign most of the control to Google with little advertiser input.

Bidding and budgets

Be wary when Google recommends budget increases. Google focuses on campaigns with limited budgets or potential traffic increases and will show the anticipated change in conversions (from higher ad spend) and the per-conversion cost.

Google will also identify campaigns with excess budget, to transfer.

Screenshot of an example of Google's bidding and budget recommendations

Google’s bidding and budget recommendations focus on campaigns with limited spend or potential traffic increases.

Moving campaigns to automated bidding is a recommendation I support as that strategy is more reliable now than in the past. Google will suggest an automated bidding option (i.e., Target CPA) and the target bid (i.e., $30). Advertisers can decide whether to adopt those recommendations.

Keywords and targeting

This section tends to be the most helpful as the recommendations are more conservative. They are often housekeeping tips, such as keywords to remove from your account because they haven’t received traffic or are redundant.

Other recommendations include pausing poor-performing keywords and removing or adding negative keywords.

Google can also recommend new keywords (and their estimated weekly search volume) for existing ad groups as well as new audiences for campaigns. Example audiences include:

  • Remarketing,
  • Similar users,
  • In-market,
  • Affinity.

Not all of the recommended keywords and audiences will make sense for every advertiser. The point is to suggest ways to reduce wasted ad spend and otherwise help ensure the search intent matches the ad.

Repairs

“Repairs” recommendations are intended to fix account errors, such as ad groups without keywords or ads, or disapproved items in your feed.

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Portuguese marketplace Bizay raises €32 million

Bizay, a marketplace for customized products, has raised 32 million euros in a Series C round. The round was led by the European Investment Bank and Indico, with support from Iberis Capital and existing investors.

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Black Friday Cyber Monday 2020: An Analysis of Over $5.1 Billion in Sales

Black Friday and Cyber Monday data—and the trends shaping the future of commerce

We knew Black Friday Cyber Monday would be different this year, but different how? Every BFCM, we follow our merchants’ online sales in real-time. This year, we wanted to see exactly how COVID-19 accelerated broader trends in commerce.

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Coupon Codes and Sales for Newly Launched Site

I recently launched my store which sells a customized item both in low volume as well as bulk. To get started I ran some Facebook ads without any conversions but was driving traffic to the store. Last week I decided to run a Black Friday/Cyber Monday special with 20% off to see if that would help. I ran a Facebook ad using the exact same picture my previous ad that didn't yield any sales but added "20% off" to the copy which resulted in 4 sales and 50% more link clicks.

I think that the discount was a big reason for the increase in results. Now I am thinking about running the "Kohls/JCPenny" model by increasing my base price and always running a sale. Has anyone else done this? If so what are the results like?

Another question, how do you handle sales in a WooCommerce store? For ours we had a coupon code in the ad copy and put a banner up site wide reminding people to use the coupon code. This seemed clunky and unprofessional, so I am curious how others have sales on their sites?

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Terms of Service Update

As you may know, WooCommerce is owned by Automattic, the company behind WordPress.com. That’s why, as of January 1, 2021, WooCommerce will be covered by the same Terms of Service used by WordPress.com.   Read the updated Terms of Service. These Terms already apply to you if you have a WooCommerce.com account or if you install […]

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