5 Ways to Create the Best UI for eCommerce Websites

In 2021, Google came out with an important announcement- to make user experience as a decisive ranking factor and a new algorithm to sift through websites that provide the optimal user experience and those that perform at the subpar level. And in the host of factors that determines what composes user experience, user interface (design) comes at the top.

To have a good design is not only crucial for aesthetic pleasantness, but more so it has become a challenge to combine “beauty with brains” i.e. your eCommerce site should look pleasant with optimal functionality for the ease of user navigation. It goes beyond choosing the right colours, fonts, graphics and images. So, for creating or revamping your design, here the first few crucial factors you need to consider:

  1. Credit goes to simplicity: No unnecessary banners, pop-ups and ads that create distraction for the users.
  2. Get the psychology of colours right: Choosing the right colours with its right defining characteristics would enhance user experience, like studies reveal that making the buy button in red colour increases sales by 34%
  3. High quality images: The right quality images not only enhances customer confidence but also increases sales by 40%, getting professional help cannot be far from beneficial
  4. Crisp content is the way to go: Breaking up the content into smaller bits and pieces (forming the product pages, blogs, product descriptions etc.) for easy and quick scan will keep your users engaged and absorb your message!
  5. Social proof is key element: Positive feedback from previous customers and testimonials with product images can instil the last bit confidence in users/buyers to purchase the product
  6. A breezy checkout: A straightforward, hassle free and an easy navigating check out page with all details clearly spelt for a direct checkout will make your buyers come back again and again!
  7. Mobile friendly: With mobile shopping surpassing desktop shopping, it is imperative to create fully responsive mobile websites.

Keeping the above factors in the background, author Yej Lee suggests that the foremost step in creating the best UI design for your website is to build it on trust and security that can seamlessly handle and protect their personal details. To instil trust then you must have the following placed in your website:

  1. General information or about page
  2. Images of people/owners of the business and credentials
  3. Contact information
  4. Shipping and return policies
  5. Privacy policy including how shopper’s personal and financial information is handled

Also, it is crucial to keep the language plain without any internal or legal jargon.

Now, delving deeper into the best practices for UI website design:

  1. Infuse your website with your brand: Reflect the brand with your set colour palette (remember to take into consideration colour meanings), and styles that should be consistent with online, in-store and mobile devices for a stable brand-customer experience. Having created the structure, make the design simple by following a visual hierarchy with white space, limit your design to high contrast text, clean content and background colours. Use labels and known symbols for shoppers to identify important labels like cart. And try to avoid pop windows that create massive distraction and shoppers are most likely to dismiss them.
  2. A Clear Structure: This involves creating well defined product pages with proper groups and sub groups that compliment the clean hierarchy and structure of the website and building a powerful product search function. Single words category labels to describe a range of products and regularly update site navigation. Putting a well recognisable search box in every page, supporting all sorts of queries including product names, categories, and customer service information. Also, having an auto search function eases the user experience to a great degree. Next, a must have is filters, or filtering searches according to a range of factors suitable to your site- like best sellers, sizes, product rating, proces, newest items etc.
  3. Extra charms: This would include best practices adapted by prominent websites such as a quick product view, strategically highlighting special offers and designing great product pages. A quick product review with modal windows hovering over the viewed page, and quick product information to entice buyers to take a closer look. Also, within the modal window be sure to place options like save to wishlist or add to cart for added feasibility to the shoppers. For successful product designing, the motto is to create an experience that rivals in-store shopping experience. This therefore should ideally include high quality product images of sufficient count, detailed descriptions and related information like FAQs, shipping and return policies, videos etc.
  4. Persuasive design: This idea fosters the need of urgency in shoppers to value an object that is scarce, so creating a sense of urgency is quite fruitful for eCommerce website designing. Using advanced psychology research to drive engagement that turned art into science like showing related recommendations plays right into persuasive design.
  5. Shopping cart and Checkout: Designing a shopping cart that is user friendly and clearly visible is an important design element for all eCommerce sites. The best practices in this regard would include: a primary call to action in the check out button, conspicuous confirmation texts once product are placed (and to highlight this you can use animation and graphics that catch the eyes), mini cart widgets that are fully linked to the page shopping cart and, proper display of product information for final check. For the checkout process, keep it as breezy as possible with multiple payment options and icons made clearly visible, minimising the number of fields involved to complete the checkout with an ideal single window with delivery and payment information.

These were some of the best practices for an optimal eCommerce website design.

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Conversions down, morale high. CVR Optimization or the product? want to hear your thoughts.

Started working with a client around a month ago, built out a landing page- filmed him ads and now doing the media buying (TikTok Only)

– ads are performing well.


2.5% CTR

$4.00 CPM

$0.20 CPC

Drove around 1300 visitors in the last 5 days from $300 in spend.

Only issue is: conversions are shit

1300 visitors

90 Attributed ATC

6 conversions.

Thought this was decently normal as avg ATC -> purchase rates are around 5%

Thought it was CVR optimization but I noticed something odd.

Looked at lucky orange and went through the converting people steps

(Pre workout company for reference)

Almost every conversion skipped past the “Full chemical breakdown” and went directly to ATC.

Noticed the highest drop rate is found @ the chemical breakdown. Almost 70% leaving there

Which brings my question.

Is it really CVR optimization or the copy in that description? Or I hate to say it- is the client's product just shit?

The website is if anyone wants to take a look and give feedback on the copy or other elements etc.

A little confused on the best next steps to take. Thanks in advance<3

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Are you interested in promoting sustainability and increasing your profits? My brother and I got a great deal on warehouse space in Austin and we want to help brands implement resale programs.

Hello all!

Like the title says, my brother and I recently acquired warehouse space in Austin, Texas, and would like to help brands implement a buy back program that will increase profits and promote sustainability.

Would anyone be interested in a service that handles your buy back program from start to finish?

By implementing a resale program you'll profit off transactions you'd normally never be involved in, promote sustainability by diverting items that would be tossed out, and you'd never have to lift a finger.

Resale, or secondhand items, are already a $35 billion dollar industry projected to reach 77 billion by 2025. But for most brands, implementing a complex resale system is too much work, between the buying and receiving and cleaning and product photos and re-listing and shipping…

We want to offer a turn-key solution for brands anywhere in the U.S. to begin offering their customers the opportunity to resell their products, allowing you to reach new customers with confidence because you endorse the program.

We estimate that we can receive and store around 10 brands in this current space, so if you'd like to learn more about how you can grow your business by implementing a resale program please feel free to PM me or comment below, as we will begin filling spots this week.

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My brother and I got a great deal on warehouse space and we want to help brands offer resale programs

Hello! I hope all are doing well.

My name is Cade, and my brother and I recently acquired space in Austin in a really great deal.

We've thought about what to do with the space, and one of the concepts we return to is offering our services and experience in resale to brands interested in implementing a buy-back program.

Offering a buy-back or resale program to your customers is a great way to increase profits and promote sustainability, and is being adopted by top brands like LuLuLemon, Patagonia, and IKEA.

It also is a hassle to get set up if you don't have the time, space, or resources to buy back items from your customers, store them, re-take product photos, and re-list them. You're already hustling to grow the brand every day; adding resale by yourself seems nearly impossible.

Would you use a service that handles this resale process from start to finish? We have the space to receive and store your items, the experience in the resale industry as manager of a Plato's Closet for several years, and we will handle everything from paying the customers to storage to shipping it off.

It would cost you nothing, you'll increase profits and promote sustainability, reach new customers, and you wouldn't have to lift a finger.

Please let me know what you think below or through PM. Thanks!

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