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Dear Reddit, please critique my store?

Hello there! Could you spare a few minutes to take a look at my Shopify store, and tell me why it sucks?

https://senderisto.com

Okay, I don't actually know that it sucks. But I've never made one before, so I think it's a safe bet. So I'm hoping you could tell me what you think it's lacking the most, so I know what to work on next.

There are so many things I think I need to improve, but I'm not sure how to prioritize. So I'm hoping to get some feedback on what are the most glaring oversights I've made so far.

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How to Maximize Efficiency with a Multichannel Store

Selling products in more than one place? Streamline management, reduce expenses, and thrive. Actionable ideas to simplify the complicated world of eCommerce.

The post How to Maximize Efficiency with a Multichannel Store appeared first on WooCommerce.

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Do product titles matter on eCommerce?

I was asked this question by a random on LinkedIn the other day "Do product titles matter on eCommerce"? It's something to think about, especially if you are one of those ecommerce owners that are trying to make sure your product titles are as SEO-friendly as possible.I know quite a number of fanatics who run experiments to try and see what the real difference is between long tail vs short head keywords in terms of search traffic!!

I have been a consultant for several eCommerce stores, and all i can say is that the title of a product on your eCommerce shop is the first thing potential customers see, and can either encourage them to click through or send them packing. Having an eye-catching title that perfectly describes the item will increase your conversion rates, while also encouraging repeat visitors to browse more items in order to find the perfect gift for their friends, family members and loved ones.

Some tips that will come in handy:

  1. Choose which words to include – Start with what you're selling and work backwards. Is it a pair of jeans? Does it have handles on the top? What material are they made from? List out as many descriptors as possible (if applicable). You'll want all relevant search terms included as this helps Google relate the search query with your site as long as its indexed well.
  2. Include your brand name – This is the most important part of a product's title. In fact, Google will often include this as a search result snippet within their SERPs regardless of whether or not it was explicitly mentioned in the query.
  3. Include price (if applicable) – If you're selling products from specific retailers that have pricing options listed on their website, be sure to include these prices in your product titles so anyone looking for that exact item can find it without having to go to multiple websites.
  4. Make it catchy! – Remember: you only have about 10-15 words with which to get people interested in clicking through and/or purchasing the item. Thus, this is where brainstorming comes into play and you should come up with a few different versions and AB test them to understand what truly works. Remember that this isn't a sales page, so you don't have the same luxury of time as you would on your main funnel pages. You need to get people interested immediately!

Example:

"Bose Quiet Comfort 35 II Headphones – $349Inexpensive, w/ Prime shipping and Paypal Accepted at Amazon"

If you're not familiar with SEO or writing titles, an easy way around this is to just copy both fields directly from Google search results. Not recommended and it's best to take some time and write creative engaging titles to improve CTR's.

And here's a secret Tip. Add Positive Emoticons to your Title – In a recent Q/A session with Google's John Mueller, we were surprised to discover that the right positive emoticons does make an impact in SERP. Use Unicodes and don't flood it like those on instagram. Enough of influencers!

Ultimately, you want your audience to find the products they are interested in which will ultimately lead them down your funnel. The more traffic and sales you can drive through this stage leads directly into less work for you later on down the road. Make sure you're including both keywords and popular searches from Google so that people can easily click through and find what they are looking for.

No PM's please!

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Shopware launches ecommerce VOD service Shopware TV

Ecommerce software provider Shopware has today released a video-on-demand service. The free service, called Shopware TV, offers video content about all things ecommerce. Shopware TV will show both business-relevant information and entertaining videos.

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Looking for people to review my shopify store

I started working on my store a few days back and I have zero web design experience. While only the home page and product page has been worked on, I would like to hear some outside thoughts on the design so I know what to improve, thank you!

Link to my store: Sprinklex.com

Password: testpass

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Looking for advice with accepting crypto payments

Hi everyone! I'm in a bit of a unique spot and would love some guidance from anyone who may have some experience in this regard. I'm launching a site that has a focus on cryptocurrency and as a result, accepting crypto is necessary. I've looked at pretty much every option there is available and I've had to go with Coinbase commerce as the payment processor of choice. The biggest challenge I've ran into with this is the bookkeeping side of things. I wanted to go with bitpay as they have a system that allows me to automatically convert my transaction to USD and not worry about the bookkeeping hastle that comes with crypto transactions, but they have not given approval for my account and I am guessing this is likely due to not having a launched site as of yet.

All that is pretty much the background of my situation, and what I'm hoping for is someone can give some insight on the easiest way to automate the bookkeeping process with Coinbase commerce. I've tried many services such as ledgible and cryptio but it seems like both don't work perfectly. Ledgible has been the most promising but they don't support the commerce API, which means I have to do some manual work with importing. It's not ideal, but if that's my only option I think that's what I'll have to do. If anyone has some advice or direction I'd greatly appreciate it. Thanks!

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How do to capture emails and SMS?

Hey guys,

I'm currently capturing emails on my site, but really want to start driving SMS subscribers.

I'm after some advance on the best ways to successfully capture both, as I've hit a fork in the road!

Thanks so much.

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visitors but no orders – Shopify

My drop shipping store – bitcarrc.com – Has over 1000 visits but no orders. Only 1% of people even add it to cart. Is that normal, or am I doing something wrong?

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Multi vendor marketplace

Hello good people! Im not sure if this belongs here( if not pls let me know where should I post it) but I give it a try.

My question is is there anyone here with the experience in building a mutli vendor marketplace ( no coding, except small customizations). If yes, which platforms do you recommend and why? Also, if anyone has good materials to read about it ( I'm quite new in all these e-commerce things) I will appreciate.

Wish all a good week.

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Amazon-backed Indian D2C beauty brand MyGlamm raises $71 million

MyGlamm, a direct-to-consumer beauty brand in India that sells most of its products through its own website, app and retail touch points, said on Monday it has raised $71.3 million in a financing round as the Mumbai-headquartered firm looks to scale its business across the South Asian market.

The startup had raised $23.5 million in its four-times subscribed Series C financing round from Amazon, Ascent Capital, Wipro in March this year. On Monday, it said it has added an additional $47.8 million as part of the round — which is now closed.

Accel led the investment in the new tranche while existing MyGlamm investors — Bessemer Venture Partners, L’Occitane, Ascent, Amazon, Mankekar family, Trifecta and Strides Ventures — also participated, Darpan Sanghvi, founder and chief executive of MyGlamm, told TechCrunch in an interview.

Sanghvi started MyGlamm in 2017 after pivoting his previous venture. He recalled the struggle he faced raising money for a direct-to-consumer brand, which were not as popular in the world's second largest internet market just five years ago. To make matters worse, MyGlamm was also among the last direct-to-consumer startups to kick off its journeys at the time.

MyGlamm website

The startup today operates as a house of brands in the beauty and personal care spaces. “We operate across makeup, skincare, haircare, bath and body, and personal care. Unlike other brands, we have been able to successfully build a master brand across categories,” he said over a video call.

“The reason we have been able to build this is because we are truly direct to consumers. This allows us to communicate very directly with them,” he said, adding that most other firms in the industry are too reliant on third-party marketplaces for their sales.

He attributed the recent growth of the startup, which sells over 800 SKUs across categories (up from 600 in March), to its newfound user acquisition strategy. In August, the startup acquired POPxo, a startup that has built a community around content, influencers and commerce and serves over 60 million monthly active users.

“The content to the commerce engine has become our biggest moat,” he said. “We are acquiring 250,000 new users each month without spending any real money.”

POPxo, which is run by Priyanka Gill, engages with nearly 300,000 users each month, gathering their feedback and ideas for new products. Gill said in a video call that “in this line of business, CAC (cost of customer acquisition) is the game and POPxo has solved this problem,” she said, adding that POPxo, which is run like a fairly independent business, is on track to reach over 100 million users by March next year.

The startup also has 15,000 point-of-sale touch points in the physical world across India. The physical presence, which accounts for 40% of the revenue it generates today, “has been crucial to scale in the country,” Sanghvi said.

“We believe that the time is ripe for building out digital first CPG brands with a deep focus on content-to-commerce,” said Anand Daniel, Partner at Accel, in a statement.

“COVID has only cemented this belief. The unique combination of content coupled with a compelling product line gave us the conviction to lead this round in MyGlamm. We are excited to partner with Darpan, Priyanka and the MyGlamm team and look forward to building out the next generation CPG giant,” he said.

The startup plans to deploy the fresh funds to expand its product development, data science and technology research teams. It is also working to expand its offline presence and broadening the digital reach of POPxo.

The new investment comes at a time when Indian startups are raising record capital and a handful of mature firms are beginning to explore the public markets. Last week, Tribe Capital's investment crowned BlackBuck as India's 16th unicorn this year, compared to 11 last year and six in 2019. Food delivery startup Zomato made a stellar stock market debut last week and financial services firms MobiKwik and Paytm have also filed for their IPOs. Insurance aggregator service PolicyBazaar and online beauty e-commerce firm Nykaa are also expected to file their paperworks for IPO in the coming weeks.