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In 2019 You Can Expect Video Marketing to Take Over

2019 comes bearing new trends as fit for an upcoming year.

Yep, the marketing industry is also tapped on with new trends and video marketing is heating up and becoming a game changer for marketers and entrepreneurs.

Video marketing was an addicting source of entertainment for a while now, especially with mobile owners lurking at every corner of the world. According to Google, half of 18-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But as years go by, the value of videos is undeniably soaring with slight changes from past years. Let’s see how.

1. ‘Vlogging’ becomes an even bigger hit

Vlogging has become a huge trend over time. It’s blogging turned into video logging that covers a broad label of content, such as news items, product reviews, tutorials, comic segments and more. All you need is your smartphone, a video editing software and a YouTube or a Vimeo channel.

You can choose to share whatever it is you want from cooking recipes, gadget reviews to your newest celebrity impressions.

For marketers, videos can significantly expand the reach to new clients a lot easier than before.

Research from Aberdeen on “The Impact of Video Marketing” notes that video marketing became a desirable trend that generates more revenue year-over-year and that organizations with video users grow their revenue 49% faster than those that do not have video users.

Gary Vaynerchuk documents his life as an entrepreneur via his DailyVee vlog on YouTube which has nearly two million subscribers. Gary’s vlogs are diverse where he often shares valuable business insights to showcasing his craftsmanship as a businessman and CEO of VaynerMedia.

Vlogging is a great opportunity to grow your brand and audience. Just pick up your smartphone, open the camera, record, and post.

2. Live videos took the world by storm

People are engaging with live videos more than ever. According to Livestream, 82% of brand audiences prefer live video from a brand to social posts, and Facebook says that people tend to spend triple the amount of time watching a video when it’s live because of the nature of live content. Facebook Live, Instagram Live, YouTube and even Twitch let you create stronger and more personal relationships with your audience because your viewers will feel you’re addressing them personally – a fact that will help bring in a conversation, comments, questions and ultimately conversions.

You can showcase new products, reviews, tutorials, webinars, Q&A sessions, interviews and what not to better interact with your audience, and the best thing is that is costs nothing.

“The future of streaming video success belongs to leaders that embrace conversation, being human, and letting go,” says Kathy Klotz-Guest, founder of KeepingItHuman.com

Once you allow users to participate in your storytelling and ditch your usual script, you will enrich your customer experience.

3. Virtual reality

More and more brands are integrating virtual reality to showcase a product or their brand and create a unique experience for their customers.

This boundaryless 3-dimensional environment is an amazing technology that helps users feel like an integral part of your brand and enables them to capture the essence of what it is you have to offer, be it tours, DIY tutorials, or home-remodeling sessions.

According to Statista, VR as well as AR (augmented reality) is gaining popularity with an economic impact forecast to reach 29.5 billion U.S. dollars in 2020.

TOMS, for example, is a brand that brought their positive vision to life with their “a walk in their shoes” VR campaign. With the help of AT&T, TOMS display a VR video to their store shoppers showcasing one of their customers traveling from California to Colombia to meet a child who benefits from his purchase.

Using VR technology, TOMS can show the true social and environmental impact each purchase initiates. They bring their customers along to the journey and create life-changing experiences right from a computer or mobile device.

4. 360-degree videos

Videos don’t settle for less than 360-degree view to create a more immersive experience. While this works like a charm for travel-centric brands, it seems that more and more brands will adopt this recent advent to enable viewers to control their perspective better and enjoy the ride.

Getting creative with a 360 video is not hard. It simply requires a good camera and editing software.
Warner Bros took their “The Conjuring 2” movie trailer to the next level. We can see the virtual house in 360 degrees and the background music and creepy sounds intensify the experience altogether. This feels like a real-life haunted house which was Warner Bros’ spine-tingling intention.

5. YouTube ads concur TV screens

In older days, TV was the prime platform for playing ads which were and probably still is notoriously expensive. And while running ads on YouTube is far more affordable, it’s obvious which platform appeals to advertisers.

According to Think with Google, YouTube reaches more adults 18+ during primetime than any cable network does in an average week.

Once YouTube announced it is letting advertisers run campaigns and target users watching YouTube on TV screens, everything changed.

YouTube’s “TV screens device type” option on its Google Ads platform, enables advertisers to target viewers using different streaming devices such as Google’s own Chromecast, Apple TV, video game consoles and smart TV’s.

Moreover, YouTube also provides advertisers analytics tools specific to running ads on TV screens, so they can strategize how effective their campaigns are.

Now, it’s up to you

These trends might significantly shape the way you’ve been running your campaigns until now. If videos were not a part of your advertising regimen, consider integrating them to get ahead and reach more people than before. Remember, creating eye-catching videos is perfectly doable, no matter the type of content you choose to document. You’ll be sure to catch a lot more attention.

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The Best Ways to Optimize Your Site for Mobile Search

We’d all agree that people are on their phones almost all the time.

According to eMarketer, US adults will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018.

Did you know that by 2019, mobile will be more popular than TV?

Most people have become used to spending their time on the internet and making purchases from their mobile devices while they’re on the go.

Image source: invespcro.com

Mobile devices are just that, as they provide quick and easy access to content from the internet from wherever you are.

The Google Mobile Movement study shows that 95% of mobile users in the USA are looking for local information and are often ready to make an impulse purchase if the right content catches their eye.

This is an enormous amount of traffic!!

Not to mention customer engagement and potential revenue you could be missing out on by staying with a static website.

So making sure your website and pages are mobile optimized is essential.

How do I optimize my website for mobile devices?

The first thing to do is consider the steps to achieve your goals.

It seems a less daunting task if you break it down into sections. There is no point in mobile optimization if it’s not optimal.

1. Easy Navigation

A website that is not easily navigated will almost never attract customers.

If they can’t find what they’re looking for and start getting confused, they will most likely abandon your site.

The mobile version of your website needs to be functional and easily readable. Your site’s layout must be streamlined and create a pleasant experience for those who visit it.

Image source: Swag.com

Try to avoid long sentences or too much scrolling and keep important core information visible.

People use their mobile phones on the go with not much time or screen space to suffice. Use eye-grabbing headlines and appealing content that will make them stay, utilize clickable elements, like buttons and links in a logical manner to help your customers focus their intentions into each action they take.

Making these small changes will help to increase the click-through rate and retain traffic to your website.

If your site is too complicated and bulky in mobile format, you will have a high bounce rate. Using categories and tabs creates easy navigation through your site and prevents content clutter.

It’s become an overused term, but Search Engine Optimization does help users navigate their way to your site. However, avoid just repeating words for the sake of a bigger word count and fuller content because not only will this have a negative effect on your users, Google will also ban your site. Place keywords relating to your products or services in well-constructed metadata. Write content you know will interest your audience and incorporate SEO in a more user-friendly and engaging way.

Link back to social media sites like Facebook, Twitter, and Instagram so that users and communities can follow the journey and your story.

2. Core Functions

If you’re selling a service or product, the shopping cart must be easy to find and easy to use. Keep your headlines short and appealing, make your call-to-action buttons noticeable and key information visible.

Adding customer ratings and reviews will help encourage purchases quickly as most people rely on the feedback and experience of others. This customer experience information also provides insights into the sales cycle and highlight any areas where you could make improvements and continue to increase traffic. Don’t forget to make it easy to add your mobile website to a favorites list.

Finally, make sure your site in interruptions free, meaning no pop-ups of any kind that might distract and annoy your site visitors.

3. Make your site 100% responsive

A responsive website means incorporating a mobile-friendly design that automatically adjusts itself to the size of the device your visitor uses – computer, tablet, smartphone, etc.

By having a responsive website, people will be able to view products and offers easily without having to zoom in and out or scrolling up and down. If users struggle to access content within the mobile site, they will bounce, and you’ve missed your chance to capture them. The less complicated the site, the more responsive it will be.

Having a responsive website also improves your ranking on search results and helps you appear on top results. Google recommends configuring your site to mobile to make sure your site shows up in search results. “Responsive design is Google’s recommended design pattern.”

4. Make sure your site loads in 3 seconds or less

A major cause for user abandonment is a sluggish loading time on mobile. According to Think with Google, 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load, so if you want to please your users, make sure your website loads in three seconds max. Anything beyond that will cause us impatient millennial customers to flee.

Use tools such as PageSpeed Insights or LightHouse to measure page speed and make improvements.

Example: Amazon PageSpeed Insights

Once you’re happy with the functionality and format, all that’s left to do is to join the mobile revolution. Optimize your website for mobile and increase both traffic and revenue on the go.