I'm trying to find affiliates to work with to help promote my website. I'm wondering if there are other websites like Share a Sale. Their up-front costs are a little steep for me, especially considering it's hard to know if I'll see any return on the investment.
Does anyone have recommendations for similar sites? Or do you have experience with Share a Sale? Is it worth the cost?
When writing an article such as 'the 5 best camping fans', is it best to mention every pro and con? It would be more complete and also handy for people who are looking for one specific feature. However, it does make me sound repetitive because a lot of products have the same features. It can also make my pros and cons lists longer than I want them to be. I'm just wondering what's the best tactic here.
I'm looking for affiliate programs that allow you to send creators to their websites and earn income from the creators.
I'm trying to build a passive income website and trying to figure out how to monetize it.
But when I start searching Google for ideas for this, the only results I get are passive income ideas that have nothing to do with what I'm trying to search.
So like… websites where people can upload things to make money. Stock websites maybe?
Maybe I'm crazy and there's no programs like this, because people just want you to sign up for the subscriptions. Is this idea insane? Should I just use adsense instead and create blog posts that add value to people's lives?
Contributor Marcia Kaplan emailed me in early February 2020. She described a sickness in China that appeared to be impacting global trade. She called it a virus and suggested that we address it.
“Coronavirus Disrupting the Global Economy, Including Ecommerce,” Marcia’s piece, made our annual top 25 list — articles published during the year with the most page views. It was the first of dozens of Covid-related stories.
Eric Bandholz, the founder of Beardbrand and the talented host of “Ecommerce Conversations,” our podcast, interviewed in February an enterprising merchant in Vancouver who sold watches and related items. The text version of that interview, “Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees,” became the most-read article.
Contributors such as Marcia, Eric, and many others are, hands down, the strength of Practical Ecommerce.
For us, 2020 was notable beyond the pandemic. It marked our 15th anniversary, having launched as a printed magazine in July 2005. Publishing content that we hope will improve your businesses, careers, and lives is our mission. All of us here thank you for reading and listening.
Top 25 in 2020
Ronnie Teja immigrated to Vancouver, Canada in 2008. He was 22. Fast-forward to 2020, and he owns and operates a thriving ecommerce company that sells watches and related accessories. I recently spoke with him about launching his company, acquiring sites, and the challenges of managing it remotely. Read more…
Adding a new font to your ecommerce site can create a fresh, unique look. A dramatic display font could grab attention. A cool script could set a mood. Here is a list of fonts released in the last year. Read more…
Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video. Read more…
When the world’s largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles. Read more…
The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal. Read more…
I recently worked with a developer to help a merchant speed up its Shopify store. We improved the page speed for mobile and desktop. But the biggest takeaway was how a Shopify theme impacts the page speed. This post lists page speeds of all 72 Shopify themes. Read more…
Here is a list of top private label brands from Amazon. The brands are sorted by the total number of customer reviews, as on average 3 to 5 percent of units sold generate reviews for these brands. I also used the Jungle Scout Chrome extension for additional research. Read more…
With Google Apps Script, marketers can capture Gmail messages, parse them for relevant information, and add them row-by-row to a Google spreadsheet. This can be especially helpful for capturing leads or contacts. Read more…
Ecommerce entrepreneurs understand the need for multiple revenue channels. Relying exclusively on, say, Facebook or Amazon or Google can lead to disruptions. And that’s what happened to Allen Walton’s company, which depends on Google Ads for most of its traffic and revenue. Read more…
Being stuck at home due to Covid-19 is an excellent time to improve your search engine optimization skills. The following seven learning sites offer, collectively, 13 free SEO courses. Some include free certificates of completion to showcase your new skills on LinkedIn or elsewhere. Read more…
Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon. Read more…
Amazon, Target, and Walmart are competing for a dominant U.S. online grocery presence. Amazon sells grocery items via three channels: Prime Pantry, AmazonFresh, and its third-party marketplace. I’ll address each channel in this post. Read more…
How quickly a business sells its inventory is typically a strong indicator of efficiency, cash flow, and general well being. Thus inventory turnover — and the related inventory turnover ratio — is a powerful key performance indicator. Read more…
The usage of video conferencing tools is exploding due to the surge in remote workers from Covid-19. Video conferencing can facilitate meetings, particularly when many platforms offer extensive features for free or very little cost. Here is a list of video conferencing tools to run meetings. Read more…
The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I’ll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company’s holiday sales. Read more…
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program. Read more…
In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts. Read more…
Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase. Read more…
Google Analytics’ conversion of currencies is straightforward. However, setting the conversion date to equal the date of the transaction may not be an option, forcing merchants to convert currencies manually. Google Data Studio can solve this manual conversion hurdle. Read more…
Alibaba’s Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion. This compares with $38 billion in a 24-hour period on 11.11 in 2019. Read more…
As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But data scientists are getting better at merging, standardizing, and analyzing. What follows are my data predictions for ecommerce for 2020. Read more…
Managing the coronavirus pandemic in the United States has led to temporary store closures, social distancing, and economic concerns. People and industries are affected, including car dealers. Read more…
On-demand warehousing and fulfillment providers act as middlemen — a kind of Airbnb for logistics. Merchants search on a provider’s platform for available warehouse space in the location they want. It’s one way for ecommerce sellers to achieve faster delivery. Read more…
When the coronavirus outbreak emerged in Wuhan, Hubei Province, Chinese authorities asserted that it was localized, albeit in an area with a large population and many manufacturing plants. Then the virus spread to other areas of China. Read more…
A hotly debated topic in paid search marketing is bidding on competitors’ names and phrases. The considerations go beyond legalities. Whether to do it, and how, is what I’ll address in this post. Read more…
I run a couple of facebook groups to do with specific things (one is lighting and the other is crypto). I have been building lessons and tutorials for people and i often recommend products for them to buy.
How can i make money off this? If i recommend a specific product id like to make it an affiliate link but i dont know how to go about it? The majority of the products i recommend can be found on amazon?
An example would be im currently doing a lesson on Cryptocurrency Hardware wallets, how do i earn money off this?
Thanks in advance!
Holiday consumer spending offers insights into the retail industry, including ecommerce’s continued growth, consumer spending, and customer relationships.
2020 has been extraordinary — the pandemic, natural disasters, and a divisive U.S. election.
Despite this, U.S. retail spending is up. The National Retail Federation recently reported that total U.S. retail sales (excluding automobiles, gasoline sales, and restaurants) for the first 10 months of 2020 increased 6.4 percent from the same 2019 period. And that includes the stunningly poor retail sales in April 2020 when so many stores and businesses were closed.
This isn’t to say that everything is hunky-dory in the retail industry. Just ask Pier 1, Sur La Table, Motherhood Maternity, J.C. Penney, Neiman Marcus, or any of the other dozens of merchants that filed for bankruptcy during the year.
So what does it all mean? What follows are five insights from the 2020 Christmas season.
1. Ecommerce Is Booming
From early October through Christmas Eve, online retail spending rose an amazing 49.0 percent, according to Mastercard SpendingPulse.
“At the onset of the pandemic, overall retail sales were down. But there was a major shift occurring, and it was by far the largest move toward ecommerce that we have ever seen,” said Joe McCarthy, director of performance marketing for Klaviyo, an email and SMS marketing platform. “Essentially, in 2020 we saw multiple years of ecommerce growth.”
This trend toward ecommerce may continue. For example, Aisha Al-Muslim, a reporter for The Wall Street Journal, noted that several bankrupt brick-and-mortar retailers — such as Lord & Taylor, Stein Mart, and the aforementioned Pier 1 — have been acquired in the hope that they could still sell online.
2. Money Will Be Spent
Americans spent money despite the pandemic, the election, the fire season, and the weather.
Statista confirms the overall data trends of the NRF and Mastercard SpendingPulse, noting that American retail sales in October 2020 alone grew by 8.5 percent over the same 2019 period.
If they have money, shoppers tend to spend it. There is likely always an opportunity if a retailer can find it.
3. Keeping Customers Is Vital
Shopping habits changed in 2020. When physical stores closed in March and April, shoppers had to find alternative channels and brands.
“Many people [shopped with an online retailer for the first time] out of need,” said Klaviyo’s McCarthy. “They couldn’t find a product from a traditional brand that they had purchased from, so they discovered new options.”
If a business acquired new customers, particularly during the Covid Christmas season, its continued success might depend on how well it retains those shoppers. Put another way, businesses that acquired customers because of the pandemic will need to find ways to keep shoppers loyal long term when it ends.
4. Not Everyone Can Win
Despite the increase in sales, not every retail ecommerce merchant can or will make money. The future could be treacherous.
Total year-over-year apparel sales (physical and online), for example, plummeted 19.1 percent from October 11 to December 24, 2020, compared to the prior year, according to Mastercard SpendingPulse. Clearly, apparel retailers were losing. But furniture and furnishings sales leaped 16.2 percent overall and 31 percent online for that same period compared to 2019.
5. Local Suppliers
Before the pandemic, sourcing foreign-made products made economic sense for many brands and retailers. But when those long supply chains failed, having a local option made a significant difference for many companies.
“The coronavirus pandemic snarled the world’s sprawling supply chains for months, shutting factories, disrupting shipping and making it difficult for companies to get products from factories to consumers,” wrote Mike Cherney in The Wall Street Journal.
“Now, many companies are considering changing the model to avoid future product shortages and transportation delays, even if it might increase costs. Some are looking at moving production closer to home. Others are considering spreading small factories around the world instead of putting all their manufacturing in one place.”