5 Effective Ways Small Businesses Can Improve Sales

Do you own your own small business? The first quarter of the year is the best time for your business to achieve its target on sales. This also the time of the year that you should set the pace for the rest of the year and meet your goals. 

So how can you improve sales this quarter? Keep reading to learn more. 

1. Clear Brand Messaging

When trying to reach your target audience you need to create immediate value because the average person will only stay on your website for 15 seconds. This means that your brand messaging needs to be clear, unique, and add value which will be able to inspire the customer to purchase your product or services. 

If you create a consistent message then your brand will also be consistent. This can be achieved through design, words, perspective, or what you have to offer. Your brand should be able to develop loyalty and trust with your customers. 

One of the best ways to do this is by focusing on sales copy. Sales copy is what you use to persuade the customer to buy your goods or service by showing them how they can benefit by using your product. 

Adding videos to your landing page can also increase your sales conversions. Visual information can be absorbed easier than text because the customer can absorb the information in the video easier and faster than reading. It also captures their attention quicker and longer. 

Lastly, you should explain how your product or service can create value in your customers’ lives. You should be able to explain how your business can solve a problem or benefit them and why you are their best choice for purchase. 

2. Automation

Automating your marketing is a great way to help your business create a framework for knowing when to follow up on a sales lead. When a lead subscribes to your brand, they are beginning their research process and are not looking for a sales call at this time. If a sales representative contacts them immediately it often leads to the person becoming uninterested and you could lose the sale. 

By automating the process, you will be notified when your lead initiates the sale by either downloading your product information or asking a question on your website, for example. This is the best time for your sales team to contact the person because it’s an indication that they are interested and want to learn more. They will welcome the connection instead of balking at the contact. 

With automated alerts based on tracking the behavior of the lead, you will be able to cut down on the response time of your sales team. With quicker response time you will be able to increase your turnaround time which increases the revenue of your sales. If your business doesn’t have a website with automated marketing, you can read more here to learn how it will benefit you. 

3. Live Chat Feature

A live chat feature is one of the most popular methods of communication between you and your customers. Most consumers prefer this method because they don’t have to wait on hold or have customer support return their call at a time that might be inconvenient to them. 

Live chat can also create leads by allowing potential customers to reach your sales representatives and get answers to their questions. This type of sales assistance can help generate more revenue and lessen the turn-around time you have on your leads. 

This feature is also beneficial in helping get your customers to the right sales team for following up on their questions which can also increase your sales conversion time. 

4. Great User Experience

When designing your website you need to be sure that the site not only looks great but is easy to use. When designing your website you need to be aware of what types of challenges might happen for the user and focus on designing a site that considers these components. 

One of the design components you should incorporate is placing your Call to Action on your landing page. This message should be one of the first things your customer sees when visiting your website so that it helps encourage them to take action. 

Keep the navigation simple for your website users within the internal pages. This will encourage them to browse without frustration. It will also help them find the information that they need and will increase your chances of making a sale. 

One way to make the internal pages easy to navigate is by making the headings appealing. This will make it easy for the user to scan through your content and choose the pages that fit their needs. The headings should be created according to what your customer is looking for and help guide them to add things they didn’t know they wanted. 

5. Advertise

To help potential customers find your website you need to advertise it where you believe your target customer spends online. Some of the best places to advertise are on various social media websites. You will be able to reach a large audience and boost the traffic on your website. 

Advertisements can be scheduled according to peak user times and can create data so you can learn if the ad worked and with what demographic. This helps you learn how to better your ads and reach more customers.  Another great aspect of advertising on a social media site is you can create a digital storefront for browsers who might be interested in learning more about your product. 

Learn More About How to Improve Sales Today

These are some of the best ways you can improve sales for your business in the first quarter. Focus on creating a great business website that is easy to navigate, gives a clear message about your brand, and has superior customer service. 

You should also create advertisements that introduce your brand to new customers and encourage them to visit your website. 

If you’d like more business tips or information, check out our website daily!


5 Things to Consider When Planning to Profit from Real Estate

Whether you’re thinking about renovating your home to sell at a profit, flipping properties, becoming a landlord or delving into the world of property sourcing, there are a number of things you’ll need to think about before you take the plunge.

And unlike Dogecoin, where there is pretty much an unlimited supply of the cryptocurrency, there is a very limited amount of property and home space in the world today. With more people being born every day, this just leads to more need for housing and property — which ultimately leads to more opportunity and demand in the world of real estate investing.

In this article, we provide a checklist of considerations that you should focus on before you set off on your journey.

Evaluate Your Long-Term Goals

Real estate and property investment can be a very exciting industry, but there is often risk involved. It may be worth thinking about exactly what you want to get out of your foray into property before you begin.

Do you just want to make a profit on an existing property, or are you planning to develop a large real estate business?

It’s easy to be tempted into transaction after transaction, growing your portfolio until it is no longer manageable by you alone. There are numerous pitfalls you need to avoid, from taking out mortgages you’ll struggle to repay, to falling into debt with contractors.

By keeping a tight grasp on what you wish to achieve in the long term, you’ll be able to make more educated decisions.

Sort Out Your Personal Finances

Profits from real estate investment normally grow gradually, so it’s important that you don’t rely entirely on your property business to support yourself and your dependents too early in the process.

Instead, you may need to even take on some extra work until you’re in a more comfortable position to take profits. You can also take out a personal loan in order to get credit card debt under control or manage cash flow.

It’s possible to be matched with loan options in less than 60 seconds. You may also want to look into consolidating the personal debt you do have into one manageable repayment. 

The Condition of the Properties in Question

Whether you’re planning to focus on a single property or a whole portfolio, you need to have a clear idea of what you’re working with right from the start.

Investing in surveys and searches is never a waste of time or money, after all, they might bring your attention to serious structural issues or environmental threats that could mean danger for tenants, or may significantly reduce the value of a home. Forewarned is forearmed.

Your Approaches to Professional Budget Management

It is exceptionally easy to go over budget when it comes to property, and while you might think the more you invest, the more you get back — all too often, spending does get out of hand.

For this reason, it’s important to decide on clear-cut techniques that will help you to stay on top of your spending at all times.

There are some very handy apps available that will help you manage everything from maintenance costs and tax to your overall income and expenditure on each property in your portfolio.

Ongoing Property Management

If you’re planning on becoming a landlord, you need to carefully plan how you’ll stay on top of maintenance, non-payment of rent, tenant or neighbor complaints and other responsibilities. As nice as it would be to purchase a property and just collect rent money month after month, there is actually a lot of work involved in the process.

You may decide to manage everything yourself, but if you are also employed elsewhere, or if you run numerous properties across the country, this can be extremely challenging. As an alternative, you might consider investing in the services of a property management company.

How to Get the Most Out of Your Real Estate Inventing Efforts

As with all business ventures and investment opportunities, there is an endless supply of information and resources out there to learn from. This is especially true in the world of real estate investing and managing rental properties.

In order to get the most out of your money and efforts, it’s important to approach each opportunity fully prepared for all possible situations.

With this in mind, be sure to continue to invest in yourself with knowledge and resources available online, while also expanding your real estate and property empire in the process!


This Is the Right Way to Respond to Negative Reviews

Don’t you wish you could make everyone happy? Wouldn’t you love it if every single one of your customers had an incredible experience with your company?

Yeah, it would be pretty cool. Unfortunately, it’s impossible. There will always be people you can’t please. There are people who are bent on finding something to complain about and sharing their bad experiences with the world.

But there are also genuine people who have a negative experience who may actually be really nice. Either way, you’ve received a bad review. Or 2, or 3.

How do you respond to a bad review? The way you answer that question has the potential to set you apart from the competition.

Can you actually take a bad review and turn it into a good experience? A smart business owner, customer service agent, or marketer should think so. Keep reading to discover exactly how to respond to negative reviews and feedback to actually benefit your customers and business.

The Difference Between Negative Feedback and Negative Reviews

First, let’s clarify the difference between feedback and a review. Reviews are intended for the general public. They are meant to inform potential customers about the experience of previous customers; the good, the bad, and the ugly.

People who leave bad reviews generally don’t care to have the problem resolved, they’d rather have attention and make a point.

Feedback is different. It’s usually submitted privately and unofficially. It could come in the form of an email, a live chat, a social media comment, or in person.

Basically, when a customer contacts you directly to share their experience, they are looking for help. They want a solution.

How to Respond to Negative Feedback

Have you received negative feedback from a customer? This is an opportunity to shine.

Your goal is to listen, to understand the problem, and to make it right. Assume all responsibility. 

Remember, if they have a particular problem, it’s likely that 10 other customers have had the same problem but didn’t bother to contact you.

So after you make it right with the customer, either by replacing a product, giving them a gift card or credit, or whatever makes sense for your business, take notes.

Thank the customer for bringing this issue to your attention. Let them know you are going to prioritize a solution all thanks to that customer. Now the customer is the hero.

Best Way to Respond to a Bad Review

Bad reviews are different. They are often plastered everywhere for the public to see. Some people’s mission in life is to find ways to make other people look bad.

You’ll want to be aware of your reputation. Using reputation management software, or hiring a company to do this for you, will let you know who is talking about your business and where.

Wondering how to respond to a bad review? First, take a few hours off. Reading a negative review can make our blood boil. We think irrationally and are often angry.

Once you’ve calmed down, contact the customer directly. If you can open a line of communication, you can often remedy the issue. You can follow the steps above to make it right with the customer and thank them for helping you make your business better.

More often than not, people will change or delete their bad reviews when companies make this conscious effort to make it right.

Take the High Ground

It’s not hard to effectively respond to a bad review. The most important thing to do is not react act out of anger. Calm down before deciding what you are going to say or do.

Remember, anything you say or do will likely be reflected in an updated review. So do your best to take the higher ground and make it right.

And if you need further advice for running your business like a pro, be sure to check out more articles on our blog today.


5 Key Tips for Effective Video Marketing in 2021

video marketing
Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing concept.

Are you ready to start marketing your brand through videos?

Digital marketing is a competitive landscape, but it remains the best way to get your brand out there. Video marketing is one of the most powerful tools. It allows people to see your brand and what you offer.

It also engages all human senses, allowing watchers to get a full grasp of your content. Studies show that video marketing is more effective than other content types.

Are you new to the video format? This article covers five essential tips to create an effective video marketing strategy.

1. Explore Different Platforms

When video marketing, it’s crucial not to focus on one platform. Online users spend time on more than one video platform. When you think of video marketing, the first platform that may come to mind is YouTube.

However, there are more platforms at your disposal. It would help to think of your target audience when choosing the best platform to share your videos. Instagram is popular among the younger audience.

If your target audience covers teenagers and young adults, try Instagram. You may also consider Facebook and Snapchat.

2. Try Various Styles

Video campaigns can also come in a variety of formats. Vlogging and live streaming are great ways to connect with customers in real-time. Tutorials and how-to videos are best for informing your customers about a new product.

If you’re introducing your brand, we recommend trying animated doodle videos. Animated videos often require less effort than live videos. You don’t have to worry about gathering a director or actors.

Want to learn more about making doodle videos? Check out this complete guide.

3. Create Emotional Impact

Emotions are a driving force in customer-making decisions. If you want to ensure your video convert watchers into buyers, play into their emotions. You can touch on your values and morals as a company.

Find a subject that you’re sure can connect with viewers’ hearts. Show how your product or service can change their life for the better. A great way to do this is with customer testimonials.

4. Optimize With SEO

If you own a website, you may already be familiar with SEO. However, Search Engine Optimization does not only apply to websites and blog posts. Take it a step further by optimizing your videos for web search.

If you’re using YouTube, SEO optimization is a must. Incorporate your keywords into your title and description. Ensure to use relevant tags to boost your video up the rankings.

5. Add Closed Captions

Closed captions are crucial to making your videos more inclusive. It allows viewers with disabling hearing loss to enjoy your content. It can also help viewers watching content in public places, such as in a library or a noisy bus.

What You Need for Your Video Marketing Strategy

Want to create a strong video marketing campaign? Use the tips above to build your following base and boost conversion.

Video marketing is only one part of a good digital marketing campaign. If you want to find out more about creating a strong marketing strategy, check out our other blog posts!


5 Tips for Improving Your Sales Strategy in 2021

sales strategy
Increase company sales concept. Businessman plan sales growth.

Studies show that 50% of small business ventures fail within the first five years of operation. While there are many things that can lead to a business going under, it typically comes down to low sales numbers. You have to make money to keep the lights on, pay yourself, and pay your employees.

The big question then, is how to improve your sales strategy? Surely, you don’t want to end up like those business owners who were forced to close down because of poor performance in their sales department. 

We’re here to help you make sure that doesn’t happen. Keep reading for our sales strategy template designed to increase your profits. 

1. Know Your Market

One of the most important things in business is knowing your target market or audience. Your audience is defined by your niche within your industry. For example, a vegan bakery that caters to people in the community who follow plant-based diets. 

Your target audience, then, defines your marketing message. Your marketing message should play off their ideals, morals, problems, emotions, and needs. The better you understand your audience, the more you can customize your marketing to demonstrate why you are the best fit for their needs. 

2. Make It Personal 

The key to an effective sales strategy is learning how to connect with your audience and make a good impression. As noted above, knowing the needs and personalities of your audience is essential. 

Then, use content marketing to humanize your company and show your audience that you have similar principles. Furthermore, build a more meaningful relationship with them by providing solutions to their everyday problems. 

3. Train Your Sales Reps

Next, make sure your sales strategy plan extends to your employees. If you have a sales team, they must be well-trained. Use in-house training, role-playing, and external educational courses. 

The more efficient your sales reps are the more sales you’re going to close. 

4. Consult With a Professional Marketing Agency

Being a good business owner and manager and being a good marketer doesn’t necessarily go hand-in-hand. While good marketing skills are valuable in the business world, few business owners have any training in digital marketing. 

You can educate yourself using online tools, courses, and trial and error. However, digital marketing is a steep learning curve that takes years to master. 

Instead, consider hiring a marketing agency to boost your online presence and generate more leads. They have the expertise and the tools for the job. Go to to see how a professional marketing company can help you improve your sales strategy. 

5. Focus on the Customer Experience

Finally, your sales and marketing strategy must always put the customer first. Above, you saw how connecting with your audience can benefit your business. However, you also need to ensure you’re providing a great customer experience until the end. 

This means having a user-friendly website, providing amazing customer service, offering rewards to return customers, and following up after the point-of-sale. Make it all about the customer to encourage repeat sales.  

Looking to Improve Your Sales Strategy This Year?

As you can see, even when you feel stuck, there are plenty of things you can do to improve your sales strategy. Remember, successful marketing takes effort and consistency. Give each method time to work and produce results. 

Before you go, check out some of the other articles on our blog for more information on marketing and business tactics. Our website was created to help entrepreneurs like you find success in the modern and competitive business arena. 


5 Inspiring, REAL Rags to Riches Stories

real rags to riches stories
Young African family dealing financial issues. Serious woman sitting in front of open laptop computer, looking through bills while her husband in spectacles making calculations on calculator

2020, a year to forget for sure!

For many, they have had to endure economic hardships among other difficulties. If this applies to you, remember that sometimes only a spark is needed to start a fire that could lead to success.

For this reason. real rags to riches stories are important to hear.

They give a sense of optimism that all can benefit from. If you are in need of some inspiration read on to learn from people who turned negative into positive in the fullest sense.

Do Won Chang

Arriving in America with nothing more than a burning desire to attain “The American Dream” Do Won Chang along and his wife Jin Sook arrived in the US in 1984. With no money and a basic grasp of the English language, it would be easy to write them off. But Do Won’s drive made sure that their lives would become one of many real rags to riches stories. 

Working in numerous coffee shops, pumping gas, and as a janitor, he was able to save  $11,000. They used this to open Fashion 21 in Highland Springs in 1984, what we know today as Forever 21.

The couple is estimated to be worth $800 million each today. 

Ursula Burns 

The Lower East Side of Manhatten may be viewed as an up and coming part of New York, but it wasn’t always the case. For this reason, the rise from poverty of Ursula Burns is ever more admirable. 

The mantra instilled in her from her hard-working single mother was “This is where you’re going to grow up, but this is not what defines you”. She lived up to those words, excelling in her education and eventually finding herself as an intern at Xerox. 

She rose through the ranks, becoming the CEO in 2009 marking many historical landmarks along the way as an African American woman.

Amancio Ortega 

Amancio Ortega is more than likely the richest man you have never heard of.

His family was severely affected by the Spanish Civil War growing up. At one point, his mother was refused credit by the local grocer’s and the shame experienced there drove young Amancio to ensure his family’s financial security long into the future. 

He started to work at 14 and the skills he learned at the short makers, served him well as he went on to found Zara in 1975. This notoriously private and humble businessman is now estimated to be worth $68.5 billion dollars.  

Larry Ellison

Larry Ellison’s life has one of those real rags to riches stories more akin to a Dickens novel than reality.

An adopted child, he is quoted as saying “I have had all of the disadvantages required for success.”

His detached adoptive father said he was “good for nothing” and this seemed to be the case, as he dropped out of university twice. He taught himself programming, starting on a journey that would lead him to start Oracle.

He currently sits on a net worth of $88 Billion.

He, as have others in tech, needed to outsource to attain this wealth. Using companies like Oly Tech Guys is a great option for any up-and-coming business.

Oprah Winfrey 

Oprah’s rise to daytime TV darling and media mogul is all the more impressive when you realize the adversity she endured to get there.

A gifted child, after living with her grandmother she was reunited with her mother at 6 in the worst of environments. She endured various forms of abuse and poverty yet starting with a humble job at a radio station became a cultural behemoth worth reportedly $2.8 billion.

Use Real Rags to Riches Stories Today

So which one of the real rags to riches stories was your favorite?

As you can see, a lack of opportunities or a troubled background is no guarantee to a life of mediocrity. Hopefully, these people can help you on your way to making it big!

Check out our other content for more motivation in the business world. 


How to Fix a Laptop Charging Port

laptop charging port

Nothing is worse than using your laptop for a project when suddenly your battery runs low. You rush to plug it in, but nothing happens.

Assuming the wall outlet is working just fine, chances are there’s a problem with your charging port. Here are some tips on how to tell if your laptop charging port is broken and what you can do to fix it.

Clean Out Any Dust or Dirt

The first thing you should do is clean out the port as best as you can. There’s a possibility that the problem with the power connection has to do with dust or dirt inside of the port. 

The actual process for cleaning your charging port will depend on the type of laptop you own. 

Compressed air can be bought at any electronics or office supply store near you. Using the straw, you shoot air into the charger port in 1 to 2-second bursts. 

However, it’s recommended that you don’t use these cans for Apple lightning ports.

If there is noticeable lint in the port, you can use a toothpick with a bit of cotton on the end to wipe it away.

Check the Plug

Another thing to do before using a laptop repair shop is to check the actual plug and power brick for any defects.

If there’s nothing visibly wrong with it, try it out on another device and see if it delivers a charge. You could always visit a local repair shop to check if it’s working if you don’t own a voltmeter yourself.

It can often be much cheaper and easier to replace the power brick than to repair the charging port.

Battery Malfunctions

The issue with your laptop might be battery related.

You can run scans with your computer to check your battery’s health. If the battery is removable, you could also take it out, drain residual power in your device, and try the plug again.

If the laptop powers on without the battery, then you now know the culprit. For non-removable batteries, you’ll likely have to get some help.

Faulty Laptop Charging Port

If all else works or functions properly, check if your laptop charging port is loose or broken. Unfortunately, it’s not an easy task to do at home.

For those more technically inclined, you can find many guides online that can outline how to take apart your specific laptop. In some cases, a loose port can be soldered back onto the motherboard.

As for anyone not willing to break their warranty and risk damaging their sole computers, you should look into getting professional repairs.

At, you can get tips for repairing your devices at home. You can also visit one of their multiple locations in Omaha to fix your PC or Mac.

Get Your Laptop Powered On

Don’t let a faulty laptop charging port ruin your day. Either fix it yourself or get it repaired professionally and bypass sending it in the mail to the manufacturer.

For more similar tips and information, check out our other articles.


4 Little-Known Ways to Reduce IT Costs

reduce IT costs

As the world continues to digitally transform, one thing is becoming abundantly clear. Now more than ever, it is absolutely crucial that businesses have solid IT teams in place. The teams that adopt technology the best and use it most effectively are the teams that win the market.

However, the consequence of building out a solid IT department is high technology costs. Thus, an effort to reduce IT costs is one that merits significant thought. In this article, we’re going to talk about a few different ways that you can reduce IT operating costs in your organization.

1. Outsource IT

This may sound counter-intuitive, but surprisingly one of the best ways to reduce IT costs is to add a new cost of outsourcing IT. The way to make this cost-effective is to replace internal resources with outsourced alternatives.

Especially in the early stages of a company’s growth, you may not need all of the dedicated IT resources than an enterprise-level company might. Thus, it makes sense for you to elect to use cheaper outsourced IT services than hire in-house personnel and purchase large amounts of hardware.

If you choose the right IT service like Lenet, then this outsourced option will scale with you as your company grows. 

2. Reduce Turnover

Turnover is always a margin-killer. When an employee leaves the company, not only do you have to pay the cost of recruiting and hiring a new employee, but you also have to absorb their salary while they are ramping up and learning your business. No employee is 100% productive right from their first day.

Reducing turnover is thus a great way to reduce costs, while also keeping specialized knowledge of your industry and business in your organization. 

3. Lean on Cloud Storage

If you’re still relying on on-premise solutions for your storage, then it’s time to get updated to the state-of-the-art cloud technology that exists today. Cloud storage is extremely useful to any IT organization. The cloud will scale with you, while on-premise solutions will not scale nearly as easily.

In addition, you can have your cloud storage provider take care of all of the cybersecurity aspects of your data storage as well, freeing up your team to focus on growth.

4. Don’t Let Software Become Shelfware

Last but not least, one of the most significant IT costs that can be eliminated is unused software. In the early stages of a business, companies often get trigger-happy with the software that they buy and end up purchasing a lot of technology that they don’t necessarily need.

If software turns into “shelfware” that never gets taken off the shelf and used, then those contracts should be canceled so that you can put more money back in your IT departments’ pocket.

Reduce IT Costs

There you have it. Equipped with this guide to how to reduce IT costs, you should now have a far better idea of how you can make your IT department much more cost-efficient, starting today!

For more IT advice, check out the rest of the articles on the website!


Affiliate Success in 2021: The Best NEW Affiliate Marketing Tips

affiliate marketing tips
Business Concept – Affiliate Marketing Handwritten on Black Chalkboard. Top View Composition with Chalkboard and Office Supplies on Office Desk. 3d Rendering.

If you have reached the point in your affiliate marketing where your commissions are flatlining, you definitely aren’t alone. 

There is a well-known statistic that leaves even the most optimistic marketer second-guessing their career option. 

Just 10% of affiliates are responsible for 90% of sales. 

Before that number sets off any alarm bells, read on. In this post, you will discover 12 fantastic new affiliate marketing tips for 2021 that you probably haven’t tried before.  

So let’s get started and help you get those affiliate commissions growing again. 

Avoid The One-Link Strategy

When it comes to affiliate marketing, 2021-style, there is definitely one tactic that isn’t going to work.

Do not write a blog post and add a single affiliate link to it.

There was a time when traffic was cheap. It was simple for marketers to push out hundreds of blog posts that had one or two affiliate links in them and make a solid return in commissions.

However, there are a couple of reasons why that doesn’t work anymore.

Firstly, people scan content now far more than they used to. Grabbing the attention of your audience requires effort, and if you drop a single affiliate link in that post, it is likely to get missed. 

Secondly, traffic is at a premium. If you get a click to a social media post, a blog article, or an email, you need to work really hard to convert that person into a buyer.

And don’t forget. You are competing with hundreds of other affiliates for that purchase.

What To Do Instead

Spend time re-working articles and making those affiliate links stand out. Use language that will entice the reader to take action, and don’t be afraid to be obvious about what you want them to do. 

If you want them to click a link to check out the latest price of a product, tell them exactly that in those very words. 

Make Affiliate Marketing Part Of Your Funnel

Traditionally, affiliate marketing has been front-end. In other words, you earn your affiliate commission from recommendations you make from blog posts or posts on social media. 

However, by doing this, you are only tapping into cold traffic. What about promoting your affiliate products to your most loyal followers? 

Selling To a “Warm” Audience

The most obvious option is your email list, and most affiliate marketers are already promoting their products to their email list.

If you aren’t, spend time looking into the best affiliate programs for beginners to familiarize yourself. But if you take the time to review your entire marketing funnel, you can really boost your affiliate income. 

Here are some ideas: 

  • Promote your top affiliate product as part of your lead magnet
  • Include a “must-have” affiliate product as a recommendation in a free webinar
  • If you sell information products, include a list of personal recommendations
  • Include recommended affiliate products in your after-sales support

Focus On Quality Over Quantity

40% of businesses now list affiliate marketing as their biggest marketing channel. As more companies become clued-up to the benefits of using affiliates to promote their products, affiliate networks have been flooded with hundreds of programs for marketers to select from.

With such a huge range of affiliate programs available, and some boasting record-breaking EPCs (earnings per click), it’s tempting for even the most established affiliate marketer to sign up for a new program to get their share of the prize.

However, if you want to beat the competition in 2021, start thinking about quality instead of quantity.

With so many opportunities available, you can afford to be highly selective about the programs you sign up for. Take the time to research the program first.  

A handful of fantastic affiliate programs will bring you far greater revenue than signing up for every opportunity that falls your way, especially in 2021. 

Spend Time Building Strong Relationships

The benefit of going for quality over quantity when it comes to your preferred affiliate program is that you can take the time to build up a relationship with that business. 

As we move into 2021 and beyond, closer relationships between affiliates and businesses will become ever-more important. 

Businesses are looking for affiliates they can trust. Affiliates are looking for businesses who can offer them a great return for the time and effort they put into promoting that business. 

Getting to know the affiliate manager first hand is one of the best ways you can do that. 

Negotiating Better Rates

One of the big benefits of getting to know your affiliate manager on a first-name basis is that you are more likely to pick up better rates. 

This is an affiliate marketing tip that many beginners aren’t aware of. Many established affiliate programs offer far more competitive commissions to those affiliates who have proved themselves.

Once you are able to demonstrate that you can convert traffic consistently each month, talk to your affiliate manager about whether you can progress to a better commission rate. 

How To Negotiate a Better Rate

  • Showcase your monthly traffic growth on your website
  • Demonstrate a month-by-month rise in your email list (with good click-through rates)
  • Share with your affiliate manager the ideas you have about future promotions

Plan a Professional Launch

Gone are the days where you drop an affiliate link onto a blog post and watch it earn you a passive income. In today’s competitive world, your affiliate marketing needs to be more strategic than that. 

A carefully planned product launch for your affiliate promotion can bring huge returns when you get it right. 

A launch is all about having a full end-to-end promotion, including a deadline, and ideally offering an exclusive bonus or discount at the same time. 

Here are some steps to include in your launch:

  • Decide on a launch date
  • Look for a unique hook or angle for your promotion
  • Speak to your affiliate manager and ask about any exclusive bonuses you can offer as part of your launch
  • Prepare your promotional copy
  • Start putting out some early promotional material on social media
  • Email your audience about your upcoming promotion
  • On the actual launch day, run several communications out to your audience to let them know about the launch and remind them of the deadline
  • Give your audience one final warning before the offer ends
  • Send out one final communication after the offer is closed and let your audience know when you’ll be running your next promotion

Track And Audit Your Links

Metrics are your friends. For any serious affiliate marketing looking to make their mark in 2021, it is imperative you take advantage of the vast choice of tracking tools out there.

At a minimum, you need to track where traffic is coming from, so you can see which of your promotions are successful.

But it’s also worth getting to know more about advanced marketing metrics such as tracking conversions. If you can work out the ROI of each of your marketing efforts, it will go a long way into helping you improve your next promotion. 

Become a Specialist

If you want to have an advantage over other affiliate marketers in 2021, one of the best affiliate marketing tips you can adopt is to become a top expert in the field. 

Knowledge in a specialist area can really help sell a product, especially when promoting high-ticket programs or goods. 

The most lucrative offers tend to have a huge number of affiliates doing big promotions at the same time as you.

That means that whatever blog post, advertisement, or email you put out to your audience, has to be more informative, more detailed, and more engaging than what anyone else is doing. 

Swim Against The Tide

Travel is an obvious affiliate promotion to avoid in 2021, as the pandemic continues to do its damage around the globe. Or is it? 

In reality, running affiliate promotions in a niche that many others consider unfashionable might be a great strategy to adopt in 2021. 

The rationale is simple. The world is changing rapidly. The global economy is uncertain. If you pick a niche on a downturn and spend months building up an audience in that niche, you may get richly rewarded the next time that industry is on the up.

And when that industry does start to pick up, you might find yourself with very little competition and an audience ready-and-waiting to hit the buy button. 

This is the perfect option for those looking for a more long-term affiliate plan. 

Create Your Own Bonus

If you are serious about making a success of affiliate marketing, then you need to go that little bit further with your promotion than anyone else.

That’s the reality in 2021. 

One of the easiest and most effective ways of doing that is to create your own bonus. This works best if you are promoting a product that really complements your brand and is something you can add value to.

If you are promoting an information product, create a bonus information product, such as a webinar, eBook, or training series.

If you are promoting a tool, see if you can find a complementary tool and offer it at a discount to your audience as a bonus.

If you are promoting a physical product, find a low-cost product that you can also ship to the customer. As long as that product is less than your affiliate commission, it is still a profitable option for you. 

Nothing Is More Powerful Than Video

Video has become the default medium for many top affiliate marketers, and with that in mind, 2021 is the time when you really need to incorporate video promotions into your marketing material. 

Video is becoming ubiquitous on the internet, and that’s one of the reasons it has become such a powerful marketing tool.

People are becoming more comfortable with the idea of seeing faces and listening to what people have to say.

And when you chat on video, your audience doesn’t have their guard up against advertisements and promotions in the same way they do with social media feeds and blog posts. 

Plus, it’s a great way to build up a relationship with your audience. A long term relationship will help you make repeat affiliate sales to that same audience. 

If you haven’t tried video before, test the waters with a small 5-minute video that you can publish on YouTube. 

But remember – always use the appropriate affiliate disclaimers in your content, even when you are speaking on camera. 

Add Big Promotional Days Into Your Calendar

Since 2005, Black Friday has been the busiest shopping day of the year. People are ready and waiting, credit card in hand, to find that deal and snap it up.

There is no buyer as “hot” as a Black Friday buyer, and as an affiliate marketer, it’s essential to mark that day in your calendar and make sure it coincides with a great offer you can put in front of your audience.

But Black Friday is not the only big spending day of the year. And if you are planning your 2021 marketing campaign, here are other dates you might want to add that you may not have considered in previous years: 

  • Earth Day (22nd April) – great for the environmentally-conscious audience
  • Back to school (end of August) – perfect for those in the parenting niche 
  • Cyber Monday (the first Monday after Thanksgiving) – this is becoming just as popular as Black Friday
  • Super Saturday (the last Saturday before Christmas) – the final chance to catch those last-minute Christmas gift buyers

Turn These Affiliate Marketing Tips Into Your 2021 Action Plan

If you take away just one of the many affiliate marketing tips from this post, make it this one. To succeed in affiliate marketing in 2021, you need to go above and beyond the competition. In other words, you really need to make a commitment to giving it 100%. 

Start the year with the mindset that your promotions are going to be so enticing and unique that your audience would be crazy to miss out on the offer.

Familiarise yourself with the tools and techniques you need to make these twelve tips work for you. And put them into action before your competitors do.  

Have you tried a new affiliate strategy in your business recently? Did it work? Tell us in the comments below.


2021 Trends That Are Going to Shake the Logistics Sector

2021 Logistics Trends to Look Out For

2020 saw the world change drastically. 

Technological innovation, unstable economies, the outbreak of Covid-19 and the shift to a socially-distanced society had a huge impact on supply chains. The logistics sector had to adapt, and quickly. 

As we move into 2021, things are likely to continue developing and changing rapidly. Keep reading to find out what logistics trends to look out for this year. 

Mobility and Flexibility

As we saw in 2020, there are things out of our control that have a huge impact on supply chains. The primary example was the outbreak of Covid-19. This global pandemic disrupted mobility and connectivity everywhere. 

As the World Bank’s Vice President for Infrastructure outlined, mobility and flexibility were essential in the response to the pandemic. This meant that the logistics sector was able to adapt, and make the changes needed as quickly as possible to continue to operate. You can learn more about the World Bank’s view here.

This focus on mobility and flexibility is likely to continue into 2021 and beyond, allowing the logistics sector to remain robust, and adapt to any social or environmental changes. 

The Last Mile 

This concerns the movement of goods, most likely from a warehouse or distribution hub to the final delivery destination. This can be inefficient and costly, accounting for 50% or more of supply chain spend. 

There is a need to resolve these inefficiencies in 2021, reducing delivery time and cost. Mobility is 

This may be achieved through the introduction of electric or hybrid vehicles. Electric vehicles are increasingly popular; in 2019, more than 2 million were sold. 

There is also the possibility of increased use of drones. This would prevent any delivery delay due to traffic congestion, and means that goods would be able to quickly and easily reach remote areas. 

The Internet of Things (IoT)

The IoT has seen the development of physical devices that monitor and transfer data via the internet without human intervention. This means that almost everything can be connected, making every step of the supply chain more visible and transparent. 

This means that people don’t have to take the time to enter this information. Instead, it is done automatically via the internet, meaning that employees in the logistics sector can focus their attention and energy on tasks that add greater value. 

For example, deliveries can be tracked in live time. This means that, if tracking shows that the goods are stuck at a particular stage, someone can quickly intervene to resolve the problem. 

Artificial Intelligence (AI)

AI (and machine learning) has become increasingly important in 2020 and our new socially-distanced society. 

Self-driving AI can lead to delivery automation. Products and goods can be delivered by AI machines. This makes the process faster and more efficient, and means that human employees can work on other tasks. 

AI-based forecasting solutions can speed up, simplify and plan supply-chain processes. AI may be able to notify employees when stock is due to run low. The necessary actions can then be taken to ensure the supply chain deliveries the goods needed. 

AI-based cognitive automation technology can also complete administrative tasks. This automation will reduce the risk of human error, and means that employees can concentrate on other issues that need addressing. 


The use of robotics can increase the speed and accuracy of supply chain processes. Robots work alongside humans to increase efficiency and productivity. Robots will likely become more readily available and utilized during 2021. 

For example, physical robots can pick and transport goods in warehouses and storage facilities. Meanwhile, software robots can perform repetitive and mundane tasks. This means that human employees can use their time and energy on other tasks, increasing overall productivity. 

Logistics Trends for 2021

Changes from 2020, the reality of 2021, and the ongoing development of technology are all going to have a huge impact on the logistics trends this year.

The logistics sector must adapt to these changes and demands, to ensure continued business success.