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Ecommerce Product Releases: October 17, 2021

Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping.

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Recruiting Affiliates in the auto niche for the best selling product with high payouts

Hi everyone,

Like the title explains. we are looking for affiliates in the auto niche to join our partner program. talking about the Numbers…

$2.25 EPCs (Our top affiliate is at $23.84 EPCs – Hot traffic)

Potential to make over $30 in commission by just sending less than 10 car lovers to our site.

The median Conversion rate across all our affiliates is 6.95% with cold traffic.

And the best part, We do all the remarketing for you.

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Amid Facebook Ad Turmoil, Supply.co Retrenches

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products — all to great success. Until April 2021. That's when Apple launched iOS 14.5, upending Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads.

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Are Stablecoin and CBDC the Future of Digital Currency?

Stablecoin and central bank digital currency may offer the benefits of buying and selling with cryptocurrencies without the worrisome price swings. Blockchain-driven transactions could benefit the ecommerce industry.

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Growth Decoded S2E1: What is ‘Thought Leadership’, Anyway?

This article is a recap of “Growth Decoded” a show that investigates the relationship between the customer experience and business growth — one topic at a time. Register here and never miss an episode!

What is thought leadership?

When you enter the term, “thought leadership” into Google, the first result that comes up is this blog from Michael Brenner. In it, he defines thought leadership as,

“A type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic.”

Note that Michael didn’t bold those particular words, I did. And here’s why — on the first episode of Growth Decoded Season 2, we investigated “Thought Leadership” to find out what it is and why it’s important.

Thought leadership is sought after — businesses want it. But it’s elusive and hard to define. If you ask 10 different people what it is, you’ll get 10 different answers.

And we did just that.

The team headed to Content Marketing World 2021 in Cleveland, Ohio to learn about thought leadership from the thought leaders themselves.

Watch the episode below and you’ll hear from some of the brightest minds in the content marketing space:

  • Michael Barber
  • Melanie Deziel
  • Joe Pulizzi
  • Zontee Hou
  • Ann Handley
  • John Jantsch
  • Carla Johnson
  • Lee Odden
  • Rachel Mann
  • Jay Baer

You’ll hear their answers to the questions:

  • What is thought leadership?
  • How Important is thought leadership, really?
  • How do you get thought leadership, and what does that even mean?
  • Is a ‘unique point of view’ necessary?
  • How do you get to the unique point of view?
  • Is thought leadership a conversation?
  • Can small brands or businesses be ‘thought leaders’?
  • Which brands do they consider ‘thought leaders’?

Certain trends emerged about thought leadership after speaking with these thought leaders:

First, thought leadership isn’t something that you can decide for yourself. Your audience decides that for you. This occurs once you’ve achieved some level of expertise in a given topic.

Audience participation is critical to thought leadership. Participation grows as you solve problems and answer questions that are relevant and important to your audience — within your niche or area of expertise.

Second, thought leadership is a byproduct of gradual and consistent publishing of content. It takes time. In some cases, thought leadership and recognition aren’t achieved until you’ve been consistently publishing quality content for years.

Consistency does NOT mean “frequency” — know the difference between the two. You can be consistent by publishing once a week, or once a month — and you can also be consistent by publishing 3 or 4 times a week. The key is sticking to the cadence, and prioritizing quality over quantity.

Third, you can’t be everything to everyone. Thought leadership occurs when you are able to display expertise in a specific subject or niche. Over time your expertise will grow, and so will your audience — but you must start small.

Starting small and getting specific makes it easier for you to establish yourself as a go-to source of information for that particular subject. Trust is critical to thought leadership, and once you’ve built it and established credibility, you are able to expand your expertise into other adjacent topics.

Amazon started by selling books. They sold books for 3 years before incorporating anything else. Now, they sell everything.

Anthony Bourdain started as a dishwasher and a line-cook. Over time he grew into a restaurant manager, and then broke out with a book about the restaurant he managed. Over time, he became the go-to source of information about food, culture, and people around the world.

Thought leadership is a mindset — it’s a byproduct of putting out relevant, high-quality content on a consistent basis that answers the questions and solves the problems that your target audience have.
It is a process and characteristic of your content and work that should be baked into everything that you put out.

Thought leadership is not a thing you can declare, but something that is given to you.

And finally, thought leadership is something that any brand, business or individual can achieve.

This article is a recap of “Growth Decoded” a show that investigates the relationship between the customer experience and business growth — one topic at a time. Register here and never miss an episode!

The post Growth Decoded S2E1: What is ‘Thought Leadership’, Anyway? appeared first on ActiveCampaign Email Marketing Blog.

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What challenges do FSI brands face in creating next-level digital experiences? [survey]

In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights.

Legacy providers understand the challenges ahead

It goes without saying that the past year has proven to be one of immense change across many areas of financial services.

Retail banking finds itself on the front-line, serving customer needs as the Covid-19 pandemic hit finance and customer mobility. The insurance industry, already in the midst of a digital transformation, faces a hardening market and increased pressure to reduce costs. Whereas wealth management customers still seek improved, digital access to services as their appetite for self-service grows.

Positively, financial services executives (FSIs) recognise the need to address ever-increasing customer expectations (40%, see Figure 1). These heightened expectations have been undoubtedly partly influenced by the rapid shift from in-person towards digital experiences (regarded as an important change for a third of respondents).

figure 1 What are the most important changes happening in the way you engage with customers today that you need to take action to address?

Digital channels prioritized

With branch closures a continued trend in retail banking, it’s no surprise to see an intensified focus on digital channels amongst survey respondents. As illustrated in Figure 2, the top three channels that FSI executives plan to emphasize the most in the next 12 months are digital: social media and websites (both at 24%), followed by mobile applications (20%). By contrast, only 12% of the executives plan to emphasize their in-person channels.

Centralization key to end-to-end customer journeys

Experiences that address customers’ broader needs and work seamlessly across all channels are the key to differentiation in a crowded brand world. That means being able to recognise individual customers as they access providers across an ever-expanding range of touchpoints.

In this respect, taking a centralized approach to customer journey management is a prerequisite for delivering true personalization at scale.

Unfortunately, it’s an area where FSIs still lag compared to other industries. FSIs are less likely to agree that their organisation manages experiences end-to-end in a way that is “centralized, with designated owners to manage key stages actively” (FSIs – 38% versus Other industries – 52%).

To compete strongly and more freely in an intense and evolving market, legacy businesses clearly need to transform their organisational setup and tech.

Technology’s more profound role in transformation

The financial services industry is notable for having many IT-heavy players. HSBC, for example, has more than 20,000 employees in its IT group, more than well-known technology vendors. At the same time, it has made significant investments – $2.3bn – in AI and digital innovation.

While FSIs may have embraced technology to the degree it’s helped transform front-end UX, our survey indicates that integration at the back end may be a gnarlier problem. For example, compared to other industries, senior executives at FSIs are less likely to agree their organisation has martech stacks fully integrated with CRM and commerce platforms (28% versus 40%).

Even with the growth of the cloud and SaaS, optimization to support an organisation’s unique set of business capabilities and CX delivery expectations remains a challenge. In some cases, the quest for a comprehensive tech stack can result in a fragmented collection of technologies that are challenging to maintain and unable to evolve with changing business needs.

Optimize customer data to overcome necessary hurdles

Given FSIs’ challenges regarding back-end integration and regulatory challenges, it’s perhaps unsurprising that only 31% have centralised customer data used for all digital and offline touchpoints. In this scenario, firms are more likely to struggle with data silos, which get in the way of enabling a single source of truth for customer profiles.

The resulting inefficient marketing workflows can affect the ability to maximize customer data. Sharing data across the right teams in real-time can help alleviate inefficiencies.  However, decentralised customer data management in silos prevents firms from delivering the most appropriate communications that link the network’s physical and digital parts.

And yet, customers still have high expectations. This was brought into sharp relief for insurers during the pandemic. Changes to customer lifestyles, notably the sharp reduction in miles driven during the various lockdowns, highlighted the inflexibility of traditional insurance premiums. In response, many carriers, including Geico, USAA, and Farmers, offered a limited-time premium reduction. Efficient customer data management will therefore be helpful in anticipating these shifts and to be proactive in taking actions changing circumstances for example in finding effective solutions with the lack of synergy between traditional insurance models and changing customer behaviour,

Moving towards next-level experiences

Technology doesn’t just centralize customer data; it also analyzes and enriches it as a proven driver of competitive advantage. Linking data together across different platforms, both on and offline, is a challenge the world over.

In this respect, using machine learning (ML) and AI to plug gaps and target customers effectively would significantly shift organisations towards a more profound digital transformation.

However, our research indicates that only 31% say that the digital experience is dynamically and automatically tailored for each customer using ML. Encouragingly, an additional 38% say that they use algorithm and/or persona-based personalization and experimenting with machine learning to improve segmentation and targeting.

Increasing the numbers here, particularly around algorithm & persona-based targeting, could help FSIs make a significant leap in digital experience maturity.

Understanding the way forward

Results in this report are also a reminder that, despite the gaps in customer understanding and lack of centralization, FSIs do not lack data or even technology solutions per se. Instead, they need to resolve the lack of connectivity between systems and silos to keep up with ever-evolving customer behaviours and needs.

The post What challenges do FSI brands face in creating next-level digital experiences? [survey] appeared first on Econsultancy.

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Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency

Nadine Neatrour, Selfridges’ Director of Marketing, was interviewed by retail expert Martin Newman at Ecommerce Expo last month and shared her thoughts on, amongst other things, how the direct-to-consumer brand boom has impacted retail.

Neatrour has previously worked in a number of customer-focused roles for brands including By Terry, Ted Baker, and LVMH, and describes a “customer-first vision” as being “as much about an internal organisation as it is about marketing. It is the whole business mix, for me.”

On the rise of the direct-to-consumer model and its potential impact on traditional physical retail channels (particularly department stores), Neatrour is upbeat and sees brand adjacency as a key benefit of retail.

“I think there is a place for brands in both places,” she says. “This is about customer experience and customer choice… as a brand, you do want to be seen in an establishment like Selfridges. The [value of] brand adjacency is to be seen next to other brands. We are still a trend leader – customers will still come to us for curation, editorial, and for experience. So it’s still really important for brands to be within those doors where they have access to those customers.”

DTC is an opportunity for Selfridges to ‘up its game’

The increase in brands going direct-to-consumer is also an opportunity for Selfridges to ‘up its game’, says Neatrour. “We’ve got to be, again, very very connected to our own customer… a brand like Selfridges wants to go on a journey with a consumer. I know it sounds cheesy, but genuinely, we’re not just there to take the sale. We’re more interested in that long-term relationship, and we absolutely want to be a showcase for new brands and trends across all categories that we represent in the market.”

Of course, another aim for Selfridges is to differentiate itself from both other physical department stores as much as online retail brands, which Neatrour says is able to happen due to, internally, “the time and space and investment that’s given to creativity of the brand itself, which helps to create that emotional connection and delivers that experience that you see changing [by season] as you go through the doors.”

What does a great online experience look like?

Neatrour emphasises how important the store environment is in keeping customers coming back, saying, “Our customers are exceptionally loyal to that experience that they have come to expect within our store. We are absolutely the masters of experiential retail, and so I think that is a core driver of the loyalty within our customer-base.”

That expertise in experiential retail raises an interesting question, how does online shopping deliver the same wow factor? With the seismic shift to ecommerce now impossible to ignore – the burning question is whether it is possible to recreate the in-store Selfridges experience online. Neatrour says that, over time, it will more likely be the case that the transition between online and offline will further blur.

“Some people refer to the ‘metaverse’, so you wouldn’t necessary know if you’re online or in store,” she says. “I think there are a lot of tools available today to help bridge that gap, so live-streaming is a great example, where you can have an in-store experience through a digital platform. I think social commerce is a new kind of key storefront for online that’s coming into the mix… but of course, it is never going to be quite the same as physically being in an establishment [like Selfridges].”

Join us at Econsultancy Live: The Future of Ecommerce, November 22-24.

The post Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency appeared first on Econsultancy.

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Latin America Fintech, Ecommerce Awash in Startup Funding

During the pandemic, Latin America became a hot market for tech startups, with foreign venture capital flooding the region. Latin America now hosts 23 private “unicorn” companies — valued over $1 billion — according to Crunchbase. Overall, these companies have raised more than $15 billion. Roughly two-thirds of them are based in Brazil, but data indicates other countries are catching up.

The post Latin America Fintech, Ecommerce Awash in Startup Funding appeared first on Practical Ecommerce.

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Best website(s) for finding & contracting micro-influencers?

Hi, I’m working on launching my sustainability startup for contemporary-rustic men’s rings (and someday home decor & firewood tools after further engineering), and am interested in trying out experimenting with microinfluencers. I’ve never done business with any before, and there’s lots of sites for finding & contacting them. What’re your positives/negatives take on the websites you’ve worked with for those who have? I’m trying to have an experiential comparison, as I’m starting with not much money to spare going back and forth with. Thanks for any info.

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(OCT-MARCH) OFFICIAL AFFLIATE MARKETING OFFER THREAD. USE THIS THREAD TO POST YOUR AFFILIATE OFFER. all offers outside this post will result in removal and ban. questions? Contact u/ThePosRelationship

This is the NEW thread for affiliate managers to post their programs. And for affiliates like YOU to find them.

This is where we post affiliate programs, not as normal posts. I will remove them, and I will ban you.

RULES: 1. YOU MUST JOIN THE SUB TO POST AN OFFER HERE! IF YOU ARE NOT WILLING TO JOIN US, YOU SHOULDN'T MARKET US!

  1. Please explain your program! Don't just leave a link and a name to your site or program.
  2. NO BITLY LINKS OR SIMILAR (reddit already has built-in link cloaking)
  3. NO TRAINING, NO JOHN CRUSTINI, NO AFFILIATE MARKETING HOW-TO GUIDES UNLESS POSTED BY THE MODERATORS. This is meant for people to find proper affiliate programs that otherwise might be unseen.

NOTE: Please read our Resource Guide / Wiki if you need help:

https://reddit.com/r/Affiliatemarketing/wiki/index****

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