So, the company I’m currently dealing with is kinda OK at its job but a few times I have seen complaints from customers telling me that the product was damaged at the time they received. Now you all know how this can affect the reputation of my eCommerce business. Now, to ensure my products reach unharmed to customers, I have decided to change my fulfillment company. Affordability is a major bonus.
The company I work for (theatre) has decided to open a small online gift shop, as we are unable to open our physical gift shop this year. We have been looking at a few different options to determine what is the best option. I was hoping then to get some insight into what others use and what they like/dislike about it. Those of you who work for a small company: what do you use? Why do you like it? Why do you not? Have you tried others? All advice is welcomed!
Streaming video has become a huge part of our lives, whether it's watching your favorite shows on Netflix or getting live TV through Hulu or YouTube or checking out your favorite gamers on Twitch. But streaming is trickling into other facets of our lives, too, whether it's fitness or the move from physical events to virtual ones.
The next frontier? For Popshop Live, it's shopping.
Popshop Live is an e-commerce platform that uses streaming video to let sellers both connect with their shoppers and sell their wares in a new way. The company has today announced the close of a $3 million funding round, led by Floodgate and Abstract Ventures, with participation from Long Journey Ventures, Cyan and Scott Banister, Shrug Capital, Backend Capital and Halogen Ventures. This brings the company's total funding to $4.5 million.
Founded by Danielle Li, Popshop Live is a reimagining of the Home Shopping Network, or QVC, for the year 2020. Individual sellers, or established brands and stores, can get on the platform to create and host their own shows. The product also integrates with Shopify to help sellers manage their inventory and POS during the show without any additional hassle.
Popshop Live provides sellers with a playbook for best practices on running their own show. Sellers also get access to gamification features, show templates, real-time performance stats, and metrics reports to give them a complete picture of how their show is performing across a wide range of data points.
Japan LA, one of the biggest stores on the platform, did more sales on Popshop Live than its offline and online sales combined on an average Saturday before the pandemic. Popshop Live told TechCrunch that Japan LA did $17,000 in sales with more than 1,500 individual checkouts in a single show. The company has even started reserving a portion of its inventory specifically for sale via Popshop.
“What I love most about our Popshop Live shows is that, with the live videos and interactive features, I’m able to respond to customers’ requests in real-time, such as adding any products that the audience sees in the show on the fly,” said Jamie Rivadeneira, Owner of Japan LA. “I also love that I’m able to bring the same energy as helping customers in person, but to hundreds of people at once.”
She added that Japan LA is considering setting up a dedicated studio space for Popshop Live shows.
Sellers can share the link to their show on their social platforms or on their website and direct shoppers to the platform. Once users are on the platform they can browse other shows that they might be interested in.
Cyan Banister, an investor in the platform, also started her own show to sell stuff she had sitting around in her house. She chose to give the profits to charity and matched all sales through her show. In total, she sold $8,000 worth of stuff, and with the matching, gave $16,000 to charities.
I asked Banister if the pandemic, which has stalled offline retail sales significantly, had any impact on her decision to invest in Popshop Live.
“No,” said Banister concisely. “What Danielle is building can shine in or out of a pandemic. It might have been harder to get customers on board, so in a pandemic she benefits from that in that all of these stores need a way to sell their products.”
Banister added that it goes beyond giving businesses a new way to sell their products, as both sellers and shoppers are finding a community within Popshop Live.
The Popshop Live team consists of 17 people, with 70 percent people of color and 40 percent women.
The app is currently invite-only and available on iOS. However, readers can download the app here using the code “TECH20.”
Hey guys! We have an amazing money-making community on discord. You should know that making money is not an overnight thing.
We all learn and start somewhere.
We share tips and tricks based on experience in eCommerce. This past week has been crazy for us and a few people in the group. We are helping new beginners with questions every day! The group is exponentially growing every day. Join now! You can ask questions regarding Facebook ads Shopify Creatives/ad copy Payment processors, and much more! We also deal with eBay and Amazon Dropshipping.
Old server got mass reported by some scumbags, so we are rebranding and reworking the server!
I run an eCommerce store that gets hundreds to thousands of orders per day. Right now, for orders that are missing an item, lost packages, etc. we use a google sheet with columns like:
Date of Issue | Added by | Order # | Issue | Solution | Name/Address | Expedited?
I was wondering if there are any better methods to keeping track of re-shipments? Was thinking Airtable could be better but not 100% sure on that.
We use WooCommerce for the CMS + ShipStation for order management.
Appreciate any advice!
Hi guys – it's Dave Nash. Over the past 1.5 years of running my brand I’ve been able to take the AOV on a $60 product from $63 → $78. Here are some strategies I used to make this happen.
AOV Tip #1: Add more products to your website.
A lot of people hype up the concept of “one product store” but oftentimes it’s not quite optimal from an AOV perspective. It can potentially work out fine if it makes sense for people to buy multiple units so you can upsell higher quantities. But for any store where it only makes sense for the customer to purchase one unit of the flagship product, it’s important to add more products to utilize product upselling.
When the store launched there was only 1 product in the catalog. Over time, I just kept adding more and more synergistic products that people started adding to their carts. The AOV started growing month over month and I believe it highly correlated with the quantity of relevant products I had in the store.
Here are 2 pro-tips for finding synergistic products to add and upsell:
- Add a few random products that may work onto the store and over a period of a few weeks, see which products people are adding to their cart the most. Delete any product that isn’t being bought with the main product and start pushing the successful product(s) more aggressively.
- Go on Amazon and add your type of product to your cart. See what Amazon upsells to you. These are the products that most people are likely buying in addition to your product (real life data!)
AOV Tip #2: Create bundle SKUs on your website.
Once you’ve identified the winning secondary-product upsells, group the products up into a bundle. I’ve had success with a 2-product bundle and a 4-product bundle. These are simply 1 product listing that includes all of these synergistic products. This alone will increase AOV by a decent chunk. It works even better if you have a “recommended for you” section on your product page and you include the bundles in that section. People will be naturally drawn to purchasing more items – especially if it’s great value. Keep in mind that it’s okay for you to offer these bundles for a sick deal, because you’re not paying CPA on the purchase of upsells. The original product might be breakeven at a $20 CPA, but once that cost is captured and they are willing to purchase, any other upsell can have as low as even a $5 profit margin (buy for $10 and sell for $15), simply because the CPA is not applied to that product. They are already a customer of the main product… all other purchases are just icing on the cake!
AOV Tip #3: Pre-purchase Upsell Apps
These apps allow you to upsell your secondary products all throughout the funnel. Here are spots you can utilize these apps:
On the product page
In the view cart pop-out after clicking add to cart
Below the actual cart on the cart page
For a great example of some of these apps in use, check out Native (nativecos.com). They literally have upsells in every single part of the funnel – it’s beautiful.
AOV Tip #4: Post-purchase Upsell Apps
These apps (I use Zipify OCU) allow you to sell to a customer when they least expect it… after the sale has been completed. They are already in a dopamine rush and buying mood after purchasing that first item, so why not keep selling to them? I personally recommend that you should always have a post-purchase upsell app because they have a high-take rate and without them you’re leaving money on the table.
Hope these tips helped guys, feel free to comment below and I'll respond as soon as I can!
If you had any personal questions feel free to DM me on IG (not on reddit pls)