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Multi vendor marketplace

Hello good people! Im not sure if this belongs here( if not pls let me know where should I post it) but I give it a try.

My question is is there anyone here with the experience in building a mutli vendor marketplace ( no coding, except small customizations). If yes, which platforms do you recommend and why? Also, if anyone has good materials to read about it ( I'm quite new in all these e-commerce things) I will appreciate.

Wish all a good week.

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Amazon-backed Indian D2C beauty brand MyGlamm raises $71 million

MyGlamm, a direct-to-consumer beauty brand in India that sells most of its products through its own website, app and retail touch points, said on Monday it has raised $71.3 million in a financing round as the Mumbai-headquartered firm looks to scale its business across the South Asian market.

The startup had raised $23.5 million in its four-times subscribed Series C financing round from Amazon, Ascent Capital, Wipro in March this year. On Monday, it said it has added an additional $47.8 million as part of the round — which is now closed.

Accel led the investment in the new tranche while existing MyGlamm investors — Bessemer Venture Partners, L’Occitane, Ascent, Amazon, Mankekar family, Trifecta and Strides Ventures — also participated, Darpan Sanghvi, founder and chief executive of MyGlamm, told TechCrunch in an interview.

Sanghvi started MyGlamm in 2017 after pivoting his previous venture. He recalled the struggle he faced raising money for a direct-to-consumer brand, which were not as popular in the world's second largest internet market just five years ago. To make matters worse, MyGlamm was also among the last direct-to-consumer startups to kick off its journeys at the time.

MyGlamm website

The startup today operates as a house of brands in the beauty and personal care spaces. “We operate across makeup, skincare, haircare, bath and body, and personal care. Unlike other brands, we have been able to successfully build a master brand across categories,” he said over a video call.

“The reason we have been able to build this is because we are truly direct to consumers. This allows us to communicate very directly with them,” he said, adding that most other firms in the industry are too reliant on third-party marketplaces for their sales.

He attributed the recent growth of the startup, which sells over 800 SKUs across categories (up from 600 in March), to its newfound user acquisition strategy. In August, the startup acquired POPxo, a startup that has built a community around content, influencers and commerce and serves over 60 million monthly active users.

“The content to the commerce engine has become our biggest moat,” he said. “We are acquiring 250,000 new users each month without spending any real money.”

POPxo, which is run by Priyanka Gill, engages with nearly 300,000 users each month, gathering their feedback and ideas for new products. Gill said in a video call that “in this line of business, CAC (cost of customer acquisition) is the game and POPxo has solved this problem,” she said, adding that POPxo, which is run like a fairly independent business, is on track to reach over 100 million users by March next year.

The startup also has 15,000 point-of-sale touch points in the physical world across India. The physical presence, which accounts for 40% of the revenue it generates today, “has been crucial to scale in the country,” Sanghvi said.

“We believe that the time is ripe for building out digital first CPG brands with a deep focus on content-to-commerce,” said Anand Daniel, Partner at Accel, in a statement.

“COVID has only cemented this belief. The unique combination of content coupled with a compelling product line gave us the conviction to lead this round in MyGlamm. We are excited to partner with Darpan, Priyanka and the MyGlamm team and look forward to building out the next generation CPG giant,” he said.

The startup plans to deploy the fresh funds to expand its product development, data science and technology research teams. It is also working to expand its offline presence and broadening the digital reach of POPxo.

The new investment comes at a time when Indian startups are raising record capital and a handful of mature firms are beginning to explore the public markets. Last week, Tribe Capital's investment crowned BlackBuck as India's 16th unicorn this year, compared to 11 last year and six in 2019. Food delivery startup Zomato made a stellar stock market debut last week and financial services firms MobiKwik and Paytm have also filed for their IPOs. Insurance aggregator service PolicyBazaar and online beauty e-commerce firm Nykaa are also expected to file their paperworks for IPO in the coming weeks.

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Need Advice With Online T-Shirt Store

Hey guys, I've been following this subreddit for a few months and am glad to constantly find such helpful advice from more experienced users to newbies.

I started an ecommerce around March this year and boy, has it been tough. I knew it would be no piece of cake, but it's harder than I imagined. I import a brand of t-shirts from USA and sell them in Chile. I don't try to "overwrite" the original brand name, but I focus all marketing on my own brand (I hope to sell more apparel brands as well in the future).

I started by creating a website with the help of an agency and immediately made an Instagram account as well. I've been posting content on the IG account 5-6 days a week, trying to provide interesting content. I don't just post pictures of the t-shirts, but also share some interesting facts about the animal depicted on each design (95%+ of the designs are animals). It's been really hard to gain followers and likes, let alone turn that into sales.

At first I did some promotions directly from Instagram, but realized that wasn't very efficient. I switched over to using Facebook Ads and the reach improved. I've worked on a few different ad image sets and videos and on targeting (a Facebook rep has been helping me out for free, but I find his advice and answers to my questions pretty lackluster). I've improved my CTR (it started at something like 0,18% – seriously) and it's usually at about 5% now, but my main issue is I just can't seem to convert sales. My last ad has been running for 3 days with around 10 USD per day (yeah, small budget until I feel I got the right formula) and I've had 370 landing page views (directly from the ad sets, at least). However, of all these visits I've had absolutely no sales. I even added a coupon offer on the ad for free shipping if you buy 2 or more t-shirts, but alas, it seems to make no difference.

I've also done a little bit of work on SEO by installing a Yoast SEO plugin that rates different aspects of your website. I've improved my rating (with the plugin), but I feel that it asks for so much stuff (how am I supposed to add internal and external links on every product's page without making it look like a mess?)

Could you please offer me some advice regarding what you would do to drive up sales? My IG account and website are in spanish, but I think you can pick up on the most important stuff even if you don't speak spanish. I wanted to make a "simple and clean" website, but I don't know if I achieved it or if that's even a good thing to wish for. I really want this to work because managing an ecommerce is a critical part of how I envision my future life to be. Any help is deeply appreciated, please be completely honest.

Thanks in advance!

Website

IG

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What tools do you use to analyze your competition?

Hi All!

Calling all e-commerce owners/employees! I'm trying to figure out what are the best ways to see how my competitors and market are doing. It seems like most people I've spoken to so far and specifically smaller businesses tend to just manually go through their competitor's sites.

Wondering what tools most people in e-commerce use for this?

EDIT: realized you can only select one, so please choose the one you use the most! or comment if you use multiple or other

View Poll

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Any thoughts/experience on locking a sale event with a email optin? We’re having an up to 70% sale.

Any thoughts/experience on locking a sale event with a email optin? We're having an up to 70% sale. We currently have 108,000 email subscribers. Last sale we did 500k in sale. We thought of having people to enter their email to "unlock the sale" so we have more retargeting, follow up opportunities.

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Sephora acquires Feelunique

Omnichannel beauty retailer Sephora has signed an agreement to buy Feelunique, an UK online retailer of prestige beauty products. The transaction is expected to complete later this year.

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The Full-funnel Product Detail Page

Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free theme on Shopify called “Simple.” Its product detail pages are sales-focused, with eight sections.

The post The Full-funnel Product Detail Page appeared first on Practical Ecommerce.

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Best resources to learn copywriting for ecommerce

Hi guys

Does anyone know any resource to learn copywriting for building an ecommerce brand? (landing pages, facebook ads, email, etc)

Thanks

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Any body who’s successfully launched there coffee bean business online? Please give share tips and learnings

Hey I am based out of India have been thinking for quite sometime to start a online roasted coffee bean business. We have set up our Wix website and wanted to know if there are people who have done the same business and successfully pulled it of. Any advice is appreciated!

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15 Analytics Plugins for WordPress

With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Here is a list of analytics plugins for WordPress.

The post 15 Analytics Plugins for WordPress appeared first on Practical Ecommerce.