Software for B2B Marketplace?

Hi everyone,

I'm thinking about starting my own B2B marketplace. However, I've been struggling to find the right software for it. Im currently trying out some magento modules that offer some of the functionality im looking. Magento is great but a lot of work.

Do you guys know any specialised software or shop system that I could use for a B2B marketplace?

Any tips will be greatly appreciated!

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Product sourcing from another online stores

Hey guys, I want to build a service for sellers to source produtcs from other online stores.

How it works:

  1. You choose any online stores that you like to source products from and can show these products on your store with your markup. Product prices on these stores will be continuously monitored, so you can adjust your markup and never sell with negative profit.
  2. When customer orders a product from you, it will be automatically ordered from the shop you sourced from.
  3. Product will be shipped to local fulfilment center first. All paperwork like invoices and promo materials will be pulled off. Then product will be repacked into unbranded box and shipped to requested address.

Cool things are:

  • You can source high quality products from any store (not a garbage from Ali Express with infinitely long delivery)
  • No need to negotiate with supplier
  • Source store will never have information of your customers

What do you think about this model? Does it make sense, or source retail price + your markup will make impossible to find customers?

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E-Commerce Dominates ‘New Normal’ Retail

Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching changes in the retail industry that will not set back the strides online shopping has gained since March. That is a conclusion clearly visible in research published last week by TrustRadius.


How to Increase Sales with Site Search

Serious about eCommerce? Get an edge on the competition with powerful, lightning-fast site search. Give customers what they want and watch revenue grow.

The post How to Increase Sales with Site Search appeared first on WooCommerce.


eCommerceFuel Live 2020 Recap Stitcher(With your host Andrew…

eCommerceFuel Live 2020 Recap
Stitcher(With your host Andrew Youderian of as well as Bill D'Alessandro of Was Mentioned Costs D'Alessandro: Website

Currently that we've had a couple of days to recoup, I rest down with Bill D'Alessandro to summarize the highlights of the occasion as well as our significant takeaways from our 6th Annual Community Gathering.


How much do you pay for international shipping?

Hi 🙂 If it's not a secret can anyone provide some info how much do you pay for international shipments. Our rates start at about €13 (up to 0.5 kg and W+H+L below 45cm) up to €17 (1kg and W+H+L below 90cm) for shipping within the EU. Are these rates on the high end or is it quite appropriate? It's based on about 150 shipments per month. A lot of our customers are complaining that the shipping is very expensive.

Thanks 🙂

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Wix launches extended ecommerce solution

Wix announced the launch of an extended ecommerce solution. The new solution provides online merchants features like customizable branded storefronts, multi-channel sales, dropshipping, native payment processing, and analytics and report creation.


[Feedback Request] Almost ready to launch my first store selling a high-protein cheese

I'm ramping up to launch the store, but it still feels off for reasons I can't put my finger on.

I'd appreciate any feedback you have on how, specifically the landing page, could be improved from a design and clarity perspective.

Does the page sustain your interest?

Is anything unclear? any unanswered questions you're left with?

Are there details that could be removed or added?

Did anything trigger your scammy, sales-speak reflex?


Thanks for your time!

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The Anatomy of a Text Ad

Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the copy are the same for all pay-per-click ads: include the searcher’s query, the product’s value propositions, and a clear call-to-action.

Standard Google ads can include at least three headlines and two description lines. Responsive search ads (“RSAs”) allow for up to 15 headlines and four description lines, from which Google (and Microsoft) tests the combinations to show ads that generate the most clicks. The challenge is that headlines and descriptions vary. The value proposition of a product or service may fit with a specific description line.

With all text ads, the third headline and second description line may not always show. Or, the description line(s) will include an ellipsis at the end, cutting a portion of the text. In the image below, both ads show just two headlines. The description for the second ad (“Patio Furniture by Outer”) is cut off.

In this example, both ads show just two headlines. The description for the second ad ("Patio Furniture by Outer") is cut off.

In this example, both ads show just two headlines. The description for the second ad (“Patio Furniture by Outer”) is cut off.

Keep this in mind as you compose copy. Make sure the critical words are at the front.

Let’s review each ad component.

Headline 1

The first headline is the most critical part of your ad. It’s what users see immediately. It shapes their impressions. Headline 1 should include the searcher’s query. An ad headline in Google and Microsoft can have up to 30 characters, including spaces. If the query is shorter, include other features or a call-to-action. A search for “outdoor patio sets” may yield the following headlines.

  • “Brilliant Outdoor Patio Sets”
  • “Outdoor Patio Sets – 25% Off”
  • “Order Your Outdoor Patio Set”

All of those headlines contain the query as well as a description, a sale, or a call-to-action.

When using RSAs, pin Headline 1 with the search query. (Headlines and descriptions in RSAs appear by default in any order. “Pinning” links headlines with specific descriptions.)

Google and Microsoft recommend that their algorithms test all combinations. However, Headline 1 is too important to leave to chance, as it informs searchers right away if your ad is relevant.

Headline 2

The first headline confirms that your ad applies to the searcher’s query. The second headline should tell searchers what to do, such as order, shop, or sign up. Include this call-to-action in Headline 2. Only the first two headlines are guaranteed to show. Thus, use Headline 2 to reassure users of the landing page and the purpose.

If Headline 1 includes the search query and the call-to-action, use Headline 2 for another value proposition, such as a sale, product benefits, or even a dynamic, personalized variable.

Pin Headline 2 if you need it to include the call-to-action. I tend to avoid pinning Headline 2, however, since Headline 1 is already pinned (and contains the search query). I’ll let the engine decide which combinations work best. Pinning the first two headlines also defeats the purpose of RSAs, which is to test many combinations. Otherwise, consider creating multiple versions of expanded text ads to test a few combinations of your choosing.

Headline 3

You should include a third headline in every responsive search ad, but the engines won’t always show it. Think of Headline 3 as a bonus message. Include another value proposition or an extra description. If it shows, great. If not, the most important messaging is in the first two headlines.

Description Line 1

Description lines can be 90 characters, including spaces. But descriptions aren’t emphasized as much as headlines and certain ad extensions.

Look at the ad below. The headlines and sitelink titles stand out because they are blue and larger.

The headlines ("Patio PIllows & Cushions...") and sitelink titles ("Create Your Own Set" and "Find a Store Near You") stand out because they are blue and larger.

The headlines (“Patio Pillows & Cushions…”) and sitelink titles (“Create Your Own Set” and “Find a Store Near You”) stand out because they are blue and larger.

Even with less prominence, however, make sure the description lines include the searcher’s query and relevant information, for further insight. Also, Description Line 1 should contain the most important info since Line 2 can be truncated.

Description Line 2

Description Line 2, like Headline 3, is a bonus. It won’t always show, but still include it in case it does.

RSAs can have four description lines with the option to pin any of them. But, again, my experience is not to pin anything without a strong rationale. Allow the engines to determine the best combinations of descriptions and headlines.

Display Path 1

Advertisers are allowed up to two, 15-character (includes spaces) amendments to a display URL. For example,  an ad for the query “patio sets” could display instead of The amended URL ( is more descriptive and contains the searcher’s query, which will be in bold text, similar to headlines and description lines.

Display Path 2

URL paths can be increasingly granular depending on the query. A search for “outdoor patio sets” could yield an ad with

The URL doesn’t have to be real. It will forward to the actual, designated version. Amended paths help searchers know in advance the destination page.


June 2020 Top 10: Our Most Popular Posts

We publish roughly 45 articles each month, hopefully helping ecommerce merchants improve their businesses. What follows are the 10 most popular articles that we published in June 2020. Articles from early in the month are more likely to make the list than later ones.

Don’t Advertise to Existing Customers, Says Serial Ecommerce Entrepreneur

Taylor Holiday runs three successful ecommerce businesses, a thriving ecommerce-focused ad agency, and an educational membership community for advertising matters. I recently spoke with Holiday about his ventures, the state of ecommerce, and advertising dos and don’ts. Read more…

Covid-19, NFC, and the Future of Contactless Payments

Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch. Read more…

Assessing Google’s ‘Core Web Vitals’ on Shopify Themes

Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranking signal next year. Google displays the new metrics in Search Console, PageSpeed Insights, and the Chrome User Experience Report. “Page Speed Scores of Every Shopify Theme,” my article in April, included a table of those speeds at that time. Read more…

Ecommerce Product Releases: June 1, 2020

Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch commerce services. Read more…

5 Content Marketing Ideas for July 2020

The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally appropriate content marketing. Here are five content marketing ideas your business can try in July 2020. Read more…

Understanding ‘Sessions’ in Google Analytics

The word “session” in an English dictionary reads something like “a period of time devoted to a particular activity.” It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term “session” in a similar manner. Read more…

Ecommerce Product Releases: June 14, 2020

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on visual search, lending, loyalty programs, payments, fraud protection, and gaming. Read more…

Will the Pandemic Impact Christmas 2020 Ecommerce Sales?

The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. In this post, I’ll address a few coronavirus-related scenarios and offer suggestions for how ecommerce merchants can assess the potential impact on their company’s holiday sales. Read more…

20 Free Web Design Tools from Spring 2020

Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions. Read more…

SEO: Search Console Is an Untapped Source of Keyword Data

Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article. Read more…