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11 Elements of High-Converting Product Pages

From writing headlines to creating urgency, make the most of your product pages with these 11 elements. Increase conversions, please customers, & grow revenue!

The post 11 Elements of High-Converting Product Pages appeared first on WooCommerce.

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Please give me tips on my store. I

I recently posted here and received great feedback! I made a lot of changes to my site but I am still not seeing an increase in conversions. If anyone has any feedback or critiques to make my site or ads better it is much appreciated. My site: halobeautyring.com My ads: https://imgur.com/a/5nOwYfK

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Who Reads Practical Ecommerce? Please Take Our Short Survey

Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs.

Our August 2020 survey consists of five quick multiple-choice questions.

Beyond that, there’s an optional suggestion box and an optional signup form for a chance to win a $50 gift certificate from Starbucks.

The survey is short and quick. Your answers — which are confidential — will help us tailor our articles, webinars, and podcasts to you and your business.

Thank you.

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Amazon’s 16% bite of Deliveroo finally clears UK competition probe

It's official: Days after Amazon CEO Jeff Bezos was peppered with awkward questions by US lawmakers concerned about the market power of his ecommerce empire, the UK's competition regulator has confirmed it's happy for the tech giant to take a 16% bite out of local on-demand food delivery app, Deliveroo.

The CMA had been investigating the planned stake for some 15 months, completing phase one of its scrutiny in December. At the time it decided it had enough concerns to move to a phase 2 probe — chewing over whether or not the stake might discourage Amazon from re-entering the online restaurant food market and “further developing its presence within the online convenience grocery delivery market in the UK”, as it put it.

Soon after the regulator started in on this work COVID-19 struck Europe — impacting investigation as it had a marked impact on Deliveroo's business. Initially the impact of the coronavirus looked negative, with Deliveroo claiming it would have gone out of business without Amazon's stake. The CMA concurred with this analysis, treating it as a “failing firm” and reasoning that Deliveroo's exit from the market would have been worse for competition — thereby provisionally clearing the Amazon stake in April.

Then again in June the regulator provisionally cleared the deal — although it now no longer considered Deliveroo failing, being as, from April 2020, it found a sharper than expected recovery in the restaurant food delivery market, as well as a shift in the restaurant ‘mix’ (“towards smaller, independent restaurants and away from large fast food chains”) — both of which resulted in money being poured into Deliveroo's coffers. Yet then — with the startup's finances experiencing “rapid and significant turnaround” — the regulator felt it necessary to complete a “substantive assessment” to of the risks to competition.

Now it's finally concluded that Amazon's 16% stake does not cross the competitive risk threshold. So Bezos can crack out the bubble — assuming he knows what the heck Deliveroo is of course.

The CMA said its decision to clear the deal on competition grounds is “the culmination of extensive analysis of internal documents from Amazon and Deliveroo, a survey of more than 3,000 consumers, and extensive submissions from interested third parties”.

It said the assessment looked at how a 16% shareholding by Amazon would “affect its incentives to compete independently with Deliveroo in both restaurant delivery and online convenience grocery delivery in the coming years”.

“The CMA ultimately found that this level of investment will not substantially lessen competition in either market. However, if Amazon were to acquire a greater level of control over Deliveroo — through, for example, acquiring a controlling interest in the company — this could trigger a further investigation by the CMA,” it added.

Commenting further in a statement, Stuart McIntosh, inquiry chair, said: “Taking account of the higher legal standard that applies at Phase 2, the Group has concluded that the transaction will not result in a substantial lessening of competition in either restaurant delivery or convenience grocery delivery.”

McIntosh was also at pains to emphasize that the decision reflects the scale of the investment and Amazon ‘s “incentives to compete in both markets” — reiterating the warning that should Amazon try to increase its share of Deliveroo a fresh investigation may be triggered. 

The announcement that Amazon was leading a $575 million Series G investment in the UK food delivery app business dates back to May 2019.

The move signalled a second act for the ecommerce behemoth in the UK food delivery market, after it launched an on-demand food delivery offer with London restaurants for Prime members back in 2016. However it went on to shutter the effort a couple of years later — having faced fierce competition from the likes of Deliveroo and Uber Eats.

Responding to the CMA's clearance of the Amazon stake, Deliveroo emphasized that “none of the five ‘Theories of Harm’ on which the CMA based its investigation have been substantiated”.

A company spokesperson also emailed this statement:

We are delighted that the CMA has concluded its 15 month investigation and that the Amazon minority investment can now go ahead.

This is fantastic news for UK customers and restaurants, and for the British economy. British born Deliveroo will use the investment to increase choice and value for customers, support for restaurants and will be able to offer more riders the flexible work they value as the company expands.

Deliveroo is excited that Amazon, the most customer-obsessed and innovative company in the world, has shown such a huge vote of confidence in Deliveroo and chosen to invest in the company’s future.

The company offered some updated business metrics, saying there are now 100,000 restaurants on its platform globally, with 30,000 joining this year alone — which it claimed points to “the extent to which the Covid crisis has seen restaurants turn to delivery as a vital source of revenue”.

“75,000 of the restaurants who work with Deliveroo globally are small, independent restaurants who have been hit hardest by the pandemic,” it added.

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How should I start with Facebook Ads?

I have an e-commerce company that specializes in carbon fiber tuning parts for BMWs and Mercedes. Our main source of income is eBay, however I want to prioritize our new website. The products that we have are up-to-par, the website was recently renewed and I feel that I have the foundation to start using Ads to promote sales.

Now, I have a promotional video ready showcasing our products on client's vehicle, however I don't really know where should I start with Ads.

Should I promote it locally, as we have a workshop where we do fittings as well or just promote for more website purchases?

Is anything as less as 5$/day for an ad worth it to even start FB ads?

Should I start in checking what targeting is better with 1$/day for a couple days and then change the targeting?

Thank you for your answers.

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SEO How-to, Part 10: Redesigns, Migrations, URL Changes

Changes in content, linking, and URL structure can dramatically impact organic search performance. Thus it’s critical to understand the search engine risks and rewards from a new design before you start developing it.

This is the 10th installment in my “SEO How-to” series. Previous installments are:

Search engines crawl sites to determine the relevance and authority of each page: what the content is about and how it is linked. Changes to content, links, structure, URLs, and more impact how search engines crawl a page and then assign the relevance and authority to determine its organic ranking.

Thus redesigns and replatforms carry an organic search risk — and an opportunity.

Assessing Risk

First, identify what is changing. For example, a site redesign could mean a wholesale migration to a new platform with an accompanying change in taxonomy, navigation, and content. Or it could be a change in colors and images. The latter may have no impact on SEO. The former, however, would likely to have a massive impact.

Try to isolate what will be added, removed, or changed on specific pages and internal links.

Next, determine the actual and potential value of each page and link.

A page’s potential value comes from its keyword theme — which keywords should it rank for, and how many searches per month do they represent? The higher the number of searches, the more potential value.

The potential value represents an opportunity to improve organic search performance. Ignoring the potential value restricts future success.

The actual value of a page is based on web analytics — the number of visits and the amount of revenue from organic search. The actual value tells you what to protect and which pages to focus on.

Link value has potential and actual components, too. Each internal link amplifies the page it links to, giving search engines an idea of a site’s priorities — the more links to a page, the louder the authority signals. Removing links to a page could result in less authority and lower organic rankings.

There’s no process to precisely measure the SEO impact of internal links to a page. In general, again, more is better, and fewer is worse.

Risk vs. Reward

Knowing the organic-search value of your pages, imagine removing an entire section or product line. Not all content and products have the same value. A large content area could have little SEO impact, and vice versa.

If the loss would be large, what could you do to mitigate that risk? A full-site redesign or replatform, while helpful for shoppers, typically has a large impact on organic search.

For example, say a once-prosperous ecommerce site has become stale and difficult to use. A new taxonomy could help shoppers find products quicker. But it requires changing URL structures sitewide and revamping the header navigation. Branding changes could freshen the site’s appeal, but it would mean new content and modern, minimalist design, which could reduce text and, thus, relevance. And a new personalized user experience could rely on cookies.

In short, the redesign would impact the organic search performance of every page on the site.  The risk is 100 percent.

But there are many good reasons for reimagining the site. The benefits could outweigh the SEO risk. Next week, I’ll address how to turn that risk into organic search improvement.

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Help for Starting Online Music School?

I’m looking to create a website to advertise my music teaching business, MurphCraft Academy.

I already have the domain name and a work-in-progress site.

Does anybody have any experience building websites that can offer me some advice? I don’t have the capital to hire a web developer so I’m trying to get the site up and running by myself.

What sorts of pages do I need?

Here is some background that may help: The idea is that I can direct people to the site where they can find free music resources (maybe sheet music, tabs, free tips and tricks, pre-recorded video lessons, that kind of thing), as well as information on scheduling lessons/pricing. If someone is interested, they can sign up for monthly lessons (I use PayPal), and the lessons will be done through Zoom, as I’ve found the latency and audio quality of Zoom to be better than other options.

What sort of pages do I need to run a professional business? How do I format the pages on the site if my main income is coming from using Zoom (completely outside of the website)?

Anyone with experience offering advice would be greatly appreciated!

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Is there a marketplace app that integrates with shopify ?

I'd like to create a multi-vendor marketplace that has ecommerce functionality very similar to etsy. Is there one available?

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How do e-commerce analytics company work?

Hi. I am a soon to be CS freshman and I am a newbie in this

. I want to know how sites like Terapeak , JungleScout work?

I want to analyze a popular e-commerce website in my country(daraz.com.np if that matters ) and see the most sold product and see how all products are selling,etc. If anyone could point me in the right direction it will be greatly appreciated.

Thanks.

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Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce is overwhelmingly becoming the first choice for many consumers. But some consumers are beginning to show renewed interest in returning to their previous shopping norms.